Bianca Gates, CEO and Co-Founder, Birdies
Bianca Gates is the Co-Founder and CEO of Birdies, the company that created a new category of footwear with the stylish flats that are secretly slippers. Prior to Birdies, Bianca was a Sales Executive at Meta, where she worked with retail and gaming Executives to help them leverage their data and the social graph to scale their businesses. Bianca grew up in Southern California as the oldest child of Latin American immigrants and is a graduate of the University of California, Irvine.
Bianca is passionate about bringing women together to help them achieve their dreams and started the first Lean In Circle with Sheryl Sandberg in 2013, which has now scaled to more than 75,000 Circles in 181 countries around the world. Bianca also advises early-stage founders and serves on the Board of Trustees at The Hamlin School, an all-girls independent school in San Francisco where she lives with her husband and two children.
You May Also Like
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
Predictive ROI Is Becoming Marketing’s Most Valuable Currency
When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.
