Brand Activations Turned Life-long Memories
Unforgettable stories don’t come out of nowhere. You have to make them. That is why, over the past five years, we’ve undertaken lab and in-market research to stress test our marketing practices with data at the forefront of brand experience. Along the way we uncovered a few golden nuggets that on the surface may seem obvious, but in the absence of data weren’t provable. To appease the mind of the CFO and the brand marketer looking at their marketing investments, our research only solidifies our choices. We know, with data-backed certainty, which tactics and strategies to deploy, in which environments and for which audiences. You can tell by the energy depicted in our brand activations. Want in on the secret sauce? All of the findings are baked inside the 2022 GMR Brand Experience Index, which you can read here.
You May Also Like
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
Predictive ROI Is Becoming Marketing’s Most Valuable Currency
When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.
