Brand Innovation at the Crossroads of Culture and Technology
Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement. Nomad Foods will share how they’re navigating the evolving landscape of tech-driven consumer engagement in retail and food, Jägermeister will explore how culture and technology are influencing the future of socializing and Standard Chartered will reveal how they’re harnessing cultural insights and cutting-edge technology to transform finance.
You May Also Like
The Human Side of Experience Design | Angie Ahrens, Intuit
Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.
Audiences Are Rewriting the Rules of ‘Real’
For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.
Agentic AI Is Tipping the Balance of Power From Retailers to Brands
For brands with real differentiation and a loyal following, the conclusion is straightforward.