In this Episode Ren Akinci sits down with Claude Silver to discuss her new book Be Yourself at Work. Together, they explore the moment Claude knew this book needed to be written, the healing and emotional bravery behind it, and the parts of herself she once hid but now embraces.
Spooky season is just around the corner and this year the Monsters Cereals are back for an encore collaboration with The Jim Henson Company.
In this episode, Erin shares how Salesforce turns experiences into business growth by treating events as part of a connected customer journey.
As marketers, we need to take another hard look at what role each channel is playing and ask if we are optimizing towards campaign KPIs, the result, or the journey as a whole.