Creators In Conversation: How Can Brands Create an Inclusive Experience?
No two communities are the same on Twitch. However, what unifies them is a love of live, interactive, shared entertainment. Hear from those who bring these communities together and create these never-to-be-repeated experiences in conversation with Adam Harris, Global Head of the Twitch Brand Partnership Studio, as they provide tips for brands on how to facilitate a more diverse and inclusive experience for the gaming and livestreaming community.
Chapters:
- 00:00 – 02:29 – Creating an inclusive experience on Twitch
- 02:32 – 06:44 – Twitch community growth during COVID
- 06:45 – 13:29 – How to find your community
- 13:30 – 16:45 – Ebonix on her time on Twitch
- 17:34 – 24:42 – Diversity and inclusivity in the gaming industry
- 24:43 – 29:25 – Best practice tips for brands working with creators
Recorded content structured by Snackable.AI
You May Also Like
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
Predictive ROI Is Becoming Marketing’s Most Valuable Currency
When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.
