Creators In Conversation: How Can Brands Create an Inclusive Experience?
No two communities are the same on Twitch. However, what unifies them is a love of live, interactive, shared entertainment. Hear from those who bring these communities together and create these never-to-be-repeated experiences in conversation with Adam Harris, Global Head of the Twitch Brand Partnership Studio, as they provide tips for brands on how to facilitate a more diverse and inclusive experience for the gaming and livestreaming community.
Chapters:
- 00:00 – 02:29 – Creating an inclusive experience on Twitch
- 02:32 – 06:44 – Twitch community growth during COVID
- 06:45 – 13:29 – How to find your community
- 13:30 – 16:45 – Ebonix on her time on Twitch
- 17:34 – 24:42 – Diversity and inclusivity in the gaming industry
- 24:43 – 29:25 – Best practice tips for brands working with creators
Recorded content structured by Snackable.AI
You May Also Like
The Talent Diaspora Is Really a Decision Speed Story
The next decade in CPG will not be won by whoever has the biggest team or the biggest budget.
When AI Writes, Who Owns the Thought?
AI can give us more information to think with. The danger comes when we use it to remove the need to do the thinking ourselves.
Why AI Won’t Be the Differentiator: Sofie Sue Rutgeerts on Psychology, Media, and Brand Building
Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.