Future of Streaming with Magnite and WBD
2024 was an exciting year for streaming services, with new players entering the market and new services launched, but we have only scratched the surface of the potential for audiences and advertisers.
In this fireside chat join Julie Selmand SVP, Head of EMEA at Magnite & Alex Hodge, Head of Digital Strategy & Innovation at Warner Bros. Discovery as they discuss the future of streaming and the opportunities and challenges that lie ahead.
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