How FOX Tapped Creators to Support its New Show: Extracted
Advertising on the Super Bowl is a big investment and it is important to support and surround it.
And that’s exactly what FOX and Open Influence did to support an ad running in this year’s Super Bowl on FOX to drive buzz around its new reality competition series, Extracted.
Creators that participated included: Colleen Reed (Love is Blind), Arie Luyendyk (Bachelor, Bachelorette and Traitors), Alexandra Stewart (Love Island) and many, many more from Survivor, Big Brother, Love is Blind, Bachelor and other shows!
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