How Jeep & Highdive Pushed Creative Boundaries Using Stock Footage and Captions
Go on an adventure through the animal kingdom with Highdive and Jeep, from the wild pitch to the out-of-this-world campaign, packed with lessons on harnessing the power of stock footage and unlocking the creativity within captions.
Meet the Makers by Think with Google explores some of the most relevant, talked about, and iconic YouTube campaigns around the world, by picking the unique brains of the teams who brought each idea to life.
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This video first appeared on the Think with Google YouTube channel
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