Industry Journalists Tell All…
Want to know how journalists decide which stories or byline articles to run and how you should shape a ‘pitch’ to give you a shot at success? Then make sure you attend Propeller Group’s regular panel at Advertising Week Europe titled ‘Industry Journalists Tell All…’ Hosted by our own Group Director of Content Branwell Johnson, this year’s panel features Alys Denby, Opinion & Features Editor at City AM, Alex Farber, Media Correspondent at The Times of London and Omar Oakes, Editor-In-Chief at The Media Leader. The session takes place at 10.20 am on Wednesday (15th) on the Entertainment Zone stage. Don’t miss this great opportunity to editors put in the spotlight and pick up some useful insights.
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