Produced by PRODU and co-hosted by Advertising Week LATAM, this exclusive event offered a full-day experience of insight-driven panels, networking spaces, editorial coverage, refreshments, and plenty of ice-cold Heineken — all creating the perfect setting for dialogue, discovery, and celebration.

The agenda included six high-impact sessions:

• Adsmovil Session – Understanding and Engaging the U.S. Latino Audience
• P&G and HMC Session – The Only Purpose is Growth
• Círculo Creativo USA Session – The Relevance of Creativity for Growth
• Nueva Network Session – Audioverse Unleashed: Innovating Latino Culture
• HPRA Session – Latino AF: The Culture Shift You Can’t Ignore
• AIMM Session – Consumer Expectations: Why Culture and Authenticity Can’t Be an Afterthought

Attendees engaged with leading voices from across the industry, gaining insights on the business impact of Latino consumers, strategies for authentic cultural connection, and the future of inclusive storytelling.

“This event is not just a moment — it’s a movement,” said Mara Fernández, Chief Transformation Officer at PRODU and General Director of FIAP. “Latino US Day is where we affirm that U.S. Latinos are not a segment — we are a force.”

✨ Explore the Full Special Coverage:

🔗 Latino US Day 2025 at PRODU – News & Highlights

Made possible by:

• Main Sponsor: Adsmovil – “Reach. Engage. Impact.”
• Sponsors: Procter & Gamble (P&G) – “A Force for Growth and a Force for Good”, Heineken – “Cheers to All”, Nueva Network – “Audio with Culture”, HPRA (Hispanic PUblic Relations Assocaition)
• Strategic Partners: Advertising Week LATAM,

  AIMM by ANA

  , Hispanic Marketing Council, Círculo Creativo USA, and Talkability.

Latino US Day has cemented its role as one of the most meaningful and strategic moments within the Cannes Lions Festival — celebrating the power, presence, and progress of Latino talent across the creative and marketing industries.