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Making Waves: How IRI Helps Clients Make Meaningful Connections With Customers With Insights and Analytics
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Making Waves: How IRI Helps Clients Make Meaningful Connections With Customers With Insights and Analytics

Jennifer Pelino, EVP Global Media, IRI, sits down with Amazon Ads to share how her company is using audience and brand insights to help build meaningful connections between brands and their customers.

Discover Amazon Ads’ activation at Cannes Lions 2022 and see how Amazon Ads is helping brands connect with customers in creative ways. See more on Amazon.

The Penn District

Tags: Modern Marketing + Measurement

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LATEST POSTS

  • Inside a Student-Run Ad Agency (Spoiler Alert: Its Clients Include Siemens)

  • CTV Has an Ad Load Problem. Smart TV Gaming Is the Way Out.

  • The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media

  • Elizabeth Newton, Founder of enewton

  • A Custom Algorithm Is Only as Good as the Planning Around It

LATEST PODCASTS

  • The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media

  • Elizabeth Newton, Founder of enewton

  • Healthcare Has a Human Experience Problem Featuring Rose Baki of Lippincott

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