Making Waves: How IRI Helps Clients Make Meaningful Connections With Customers With Insights and Analytics
Jennifer Pelino, EVP Global Media, IRI, sits down with Amazon Ads to share how her company is using audience and brand insights to help build meaningful connections between brands and their customers.
Discover Amazon Ads’ activation at Cannes Lions 2022 and see how Amazon Ads is helping brands connect with customers in creative ways. See more on Amazon.
You May Also Like
Brands Need to Think Like Broadcasters, Not Advertisers
The brands that succeed will not simply be those able to buy the most attention. They will be the ones that know how to keep it.
Does Your Brand Need Explaining? It Might Be an Intelligent Brand
Intelligent Brands face a comprehension challenge which creates a bigger opportunity for them in the future. If they can teach the customer why they are necessary, they can often shape the market.
The Danger of Over-Polished Ideas: Why Great Creative Needs Room to Breathe
Remember, diamonds are made under pressure, and the best ideas often emerge through overcoming challenges. Stand firm and demonstrate to your clients that when an idea goes through the creative process, it becomes even stronger and more refined.
