Marketing Strategy and AI Workshop by Google Digital Garage
How can you supercharge your digital marketing strategy with the help of AI in 2024? In today’s evolving digital landscape, AI is changing the way consumers access and interact with digital tools, from providing increasingly personalised user experiences to the integration of new technology in our everyday apps.
In this workshop, developed by marketing experts at Google, you’ll explore the impact of AI on digital marketing and how to leverage its potential to reach and engage with customers in new ways.
You May Also Like
The Human Side of Experience Design | Angie Ahrens, Intuit
Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.
Audiences Are Rewriting the Rules of ‘Real’
For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.
Agentic AI Is Tipping the Balance of Power From Retailers to Brands
For brands with real differentiation and a loyal following, the conclusion is straightforward.
