Marketing Strategy and AI Workshop by Google Digital Garage
How can you supercharge your digital marketing strategy with the help of AI in 2024? In today’s evolving digital landscape, AI is changing the way consumers access and interact with digital tools, from providing increasingly personalised user experiences to the integration of new technology in our everyday apps.
In this workshop, developed by marketing experts at Google, you’ll explore the impact of AI on digital marketing and how to leverage its potential to reach and engage with customers in new ways.
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