Money Talks: How Monzo’s Bold Marketing and Glittersphere’s Sparkle Are Redefining Financial Freedom for the Next Generation

In a world where most banks sound like they were written by robots for robots, Monzo is turning banking into a brand that feels. Join Nishma Patel Robb – founder of Glittersphere and fierce champion of reinvention – in an unfiltered, one-on-one conversation with AJ Coyne, Monzo’s CMO, as they delve into how creativity, community, and a bit of Barbie-budget banter are transforming how the next generation relates to money. From viral savings challenges to AI-powered storytelling and personalised OOH sass, this session explores how emotion beats explanation when it comes to winning hearts (and wallets). Expect sparkle, strategy, and a few surprises on screen as we unpack what financial freedom really means in 2025 – and how personal brands and bold marketing are rewriting the rules of banking.

Tags: AWEurope 2025 Sessions, Culture

The Human Side of Experience Design | Angie Ahrens, Intuit

Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.

Audiences Are Rewriting the Rules of ‘Real’

For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.