Why the Best Brand Reps Are Starting to Look Like Educators
Marketers are shifting budget from paid media toward in-person reps because a single well-informed conversation now often outperforms another thousand impressions.

Marketers are shifting budget from paid media toward in-person reps because a single well-informed conversation now often outperforms another thousand impressions.
It seems like everyone’s a creator now, and it’s not just because they want to be social media stars. It comes down to how today’s consumers shop.
The definition of an NFL fan has changed, and so has the map of where fans are actually watching.