Nexstar Media and ReachTV Announce Partnership Extending Distribution of NewsNation and the CW Network
Cable News Network and CW Sports Programming to air on ReachTV’s network reaching 50M+ monthly viewers in hotels and airports nationwide
IRVING, TX and NEW YORK, NY (Oct. 26, 2023)—Nexstar Media Group, Inc. (NASDAQ: NXST) and ReachTV today announced that they are partnering to extend the distribution of NewsNation, the country’s fastest growing cable news network, and the sports programming of the CW Network, including ACC College Football and Basketball and LIV Golf. Financial terms of the agreement were not disclosed.
The new live news programming and sports broadcasts will begin immediately, making ReachTV a leading provider of live sports, building upon its deal with the National Football League that provides every single NFL game live on ReachTV. NewsNation and The CW’s sports programming will reach more than 50 million viewers per month on ReachTV’s streaming television network, distributed across 500,000 hotel rooms and 2,500+ airport TV-screens in more than 90 major airports across the United States.
“Nexstar always looks for ways to extend the distribution of NewsNation and The CW Network to new audiences,” said Dana Zimmer, Nexstar’s President of Distribution. “This new partnership with ReachTV enables both of these national networks to deliver their exclusive live content to millions of travelers in hotels and airports across the United States, and provides our advertisers with access to new and even larger audiences.”
Commenting on the partnership, ReachTV’s Chief Executive Officer, Lynnwood Bibbens, said, “ReachTV is thrilled to expand its live news offerings with NewsNation, and its live sports programming in partnership with The CW, to provide LIV Golf, ACC College Foobtall, and ACC Men’s and Women’s College Basketball. Delivering these exciting and diverse new live sports offerings will help us meet demand from our audience of travelers, and build on our existing NFL rights to air every single NFL game, making ReachTV a new destination for live sports appointment viewing.”
You May Also Like
The Computer Has Eyes So Fix Your Discoverability with Ross Kramer, CEO & Co-Founder of Listrak
Today’s guest is Ross Kramer, Co-Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary for creating better personalization, but Ross also breaks down how AI agents are changing product discovery, and why being discoverable now goes beyond traditional SEO. As Ross puts it, “computers have eyes,” which means if AI is doing the shopping, brands have some new rules to learn about getting found.
Beyond the Visit: What the Bayeux Tapestry Tells Us About the Real Value of an Exhibition
The risk is treating an opportunity like this as a straightforward merchandising exercise; just put the tapestry on a mug and wait for the queue to convert.
Retail Marketing Needs to Be More Emotionally Intelligent
The industry spends a lot of time talking about platforms and emerging technologies. But consumers rarely think in those terms.
