Paddy Power on the Craft Behind the Laughs
Paddy Power is known for its mischievous side. Its tone might come across as completely irreverent but the thought process and craft that goes in behind the scenes, is rigorous and granular, every detail pored over, every outcome discussed.
Together with BBH London they talk about the trust they have built, the work the writers painstakingly put in to talk the fans language and what’s to be gained from ‘poking the bear’.
You May Also Like
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
Evolving Commerce Media: How Offsite Unlocks the Full Funnel
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.
The Entertainment Revolution: Why Brands Need to Think Beyond the Screen
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.
