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Choose OOH This Political Season

With today’s voter spending more than 70% of their time away from home and increasingly blocking ads online, political marketers simply cannot afford to skip out on DOOH this election season.

Want to Connect With a Next-Gen Audience? Get Into Gaming

From long term strategy to showing up in the right place, here’s how to truly connect with the most important audience for your brand.

Performance vs. Branding: How to Design Creative That Works for Both

Marketing as an industry has been guilty of keeping performance and branding in silos, but creative teams shouldn’t think that way. As I said before, a good designer – even one fresh out of school – knows how to create with a goal in mind.

A Marketer’s Guide to Navigating the Uncertainty of Tiktok’s Potential Ban

With the threat of a potential ban getting closer, marketers are necessarily seeking guidance in these uncertain times.

The Forces Driving Stronger First-Party Data Practices

Establishing a method to connect your best data with identity-based solutions across partners and channels will pay off now and into the future.

Why I’d Risk Everything for BTS

The biggest lessons any marketer could learn from BTS’s cutting edge marketing is follow your fans, learn from them and grow with them.

Lifting the Weight of Paperwork: AI as an Assistant, Not a Competitor

Ultimately, marketers should embrace the change; GenAI technology is opening more doors than it is closing.

Navigating New Altitudes of Personalization in Travel Advertising

If travel brands want to enjoy a high-flying, medal-winning summer, Deep Learning will deliver the success their businesses are striving for.

Goodbye Chatbots, Hello Multimodality and Autonomous Agents: What OpenAI and Google’s Latest Releases Mean for Business

Along with new developments from other foundational models such as Claude3 and Llama 3, the recent “updates” from OpenAi and Google show that AI transformation is accelerating.

How Do You Measure Attention Out-of-Home?

In the world of outdoor advertising, where attention is the ultimate currency, the advancement of attention measurement is vital, turning conjecture into concrete data.

How Does CTV Reach More than Half of TV’s $100M by 2027?

There’s a reason why companies like Blockboard are taking so much share from the programmatic players utilizing that $9 billion in long tail video. That reason is transparency for buyers.

Cultural Sensitivity in Global Marketing: Avoiding Pitfalls and Embracing Diversity

Marketing to a global audience isn’t easy. However, you can streamline the process by embracing diversity while forging key partnerships in your target market.

How To Blow Up the Jack in the Box Clown

Howie Cohen cites blowing up the Jack in the Box clown as one of his biggest career milestones.

Forgiveness as the Brand Building Superpower You Didn’t Know You Needed

We don’t know for sure, but is it possible that a sea change of sorts is happening, such that we’re shifting away from the rampant cancel culture which has notably marked the last several years?

Ten ‘Commandments’ for Future CEOs

These principles will make you more technological, sustainable, cooperative, and open minded. CEO Confidential is not a secret anymore. And we couldn’t be happier.

Sustainable Practices in Video Advertising: Reducing Environmental Impact Without Compromising Quality

Being a part of that change is good for your budget, your company’s reputation, and your overall chances of remaining competitive in the future.

The Power of Truth: Level up Your Agency Pitches With Single-Source Data

As the misapplication of AI and other tools threaten to undermine the shared understanding of reality that we rely on to make decisions, combining transparent AI models with the strongest available data will give agencies the edge they need to turn lukewarm responses into RFPs, and RFPs into wins.

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