News Archives

Sonic Branding: A Secret Weapon for Breaking Through the Noise

If your brand has never considered audio branding, now is a good time to start. The power of sound is undeniable.

The Power of Emotional Storytelling in Engaging Audiences Through Video

Storytelling is a crucial part of any content marketing strategy in any medium. While some logic factors into decision making, consumers can be hooked by a great story.

How AI Will Transform (Not Replace) Marketing Agencies

Marketers don’t need to close their doors. They need to prepare for another strategic pivot to deliver the best results for their customers.

The Power of Unique Co-Branded Experiences to Drive Long-Term Competitive Advantage

As traditional feature or benefit differentiators fade, marketers must imagine novel ways to captivate consumers in order to stand out, and to maintain their relevance.

Contextual Advertising is Making a Comeback — With a Refresh

Contextual targeting is resurgent. But that doesn’t mean it’s the same contextual advertising that hit the web two decades ago.

Planning for Pride Month? Forget Campaigns Designed to Get the Industry’s Approval — Instead, Research and Listen to LGBTQ+ Consumers

Fail to pay due diligence, and when June comes around you’re left slapping a rainbow logo on your standard products and hoping for the best.

Exness, Rebranded. An Interview with Alfonso Cardalda, Chief Marketing Officer at Exness

Exness, the world’s largest retail market-maker, recently unveiled a significant rebranding initiative, reflecting and reinforcing its position as the market leader.

How Is Generative AI Changing Market Research for CMOs?

There’s so much talk about generative AI. How it is transforming every aspect of our lives, the industries we work in, the jobs we do. In some cases, this is an over-exaggeration.

The Time is Now for Cross-Media Measurement

In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical.

Advertising and the Climate Crisis

Advertising has often been regarded as one of the most exciting industries to work in.

Rock Your Profile with LinkedIn

At LinkedIn, we want to connect more people to opportunities by empowering them to use LinkedIn to tell their unique stories.

Future of Outcome Measurement: Innovations in TV Data & Insights

Join experts from Samba TV, On Device and Adalyser in discussion on how the outlook of outcome measurement has matured in recent years.

Using First-Party Data to Avoid Making Incorrect Assumptions About Identity

You know what they say about what happens when you assume…

Marketing Strategy and AI Workshop by Google Digital Garage

How can you supercharge your digital marketing strategy with the help of AI in 2024?

Tech Breakthroughs Unveiled: Exploring Three of the Latest Innovations Shaping Our Industry

Explore the latest tech innovations

Why All Attention Isn’t Equal: Driving Impact Across the Funnel on TikTok

Whether you’re cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial.

Cookie Deprecation to Curation 2.0: How to Survive in Programmatic in 2024

1% of Chrome cookies have been deprecated, with the rest slated to be removed by the end of 2025.

Global Reach, Local Impact: How to Deliver a Unified Media Strategy

Whether you’re cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial.

Immersive Storytelling & Transmedia Strategies: Lessons from the Gaming Industry

Join us for an insightful fireside chat focusing on the ways in which the gaming industry has mastered immersive storytelling across multiple media touchpoints.

Building brand legacy and resilience – 20 years of Dirt is Good

In this session, we will explore the history of the Dirt Is Good brand, with the VP of Marketing, Tati Lindenberg, as a case study in excellence when it comes to brands that have demonstrated adaptability and resilience.

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