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AWAccelerate: Accelerator Programme for Startups
Are you a growing startup? Are you keen to scale your business with expert advice?
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Gen Z Attention: Why brands are investing in gaming and virtual worlds
How are brands using gaming and virtual worlds to build brand loyalty with Gen Z?
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Making Branded Podcasts Work
Audio storytelling can captivate audiences, build brand identity and drive results at scale.
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Sequels, Ratings and Sales: What makes a major hit?
When can a Brand Funded Entertainment show be classified as a major hit?
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Be More Elephant: How to Make Your Brand More Memorable
Is it more important to be noticed or remembered? Should brands focus on cut-through or staying power?
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Social Media Trends: The Highlight Reel
Find out what nearly one million consumers told us about their social media habits. Don’t miss out on exploring these insights.
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Creator x Brand Partnerships: The Power of Authentic Collaboration
Content creators are uniquely positioned to craft authentic narratives for brands that can elevate brand messaging and resonate with their audiences.
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The Future of Digital Branded Content
Brand funded content on digital platforms is constantly evolving.
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Strictly Come Watching: British TV’s Evolution Beyond the Streaming Wars
This session offers a deep dive into the current market, the explosion of viewer choice and the challenges posed by this next phase of the streaming era.
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Distributing Brand Funded Entertainment with Global Hit Makers
Entertainment can shape brand equity at scale, on a global level.
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In Conversation with Jamie Laing, Sophie Habboo & JamPot Productions: Creating Hit Entertainment Podcasts for Millennial Audiences
Join Jamie Laing and Sophie Habboo as they share how to create engaging entertainment podcasts tailored to Millennial listeners.
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Are We All Media Owners?
Today, traditional ads are easier than ever to escape, but advertising itself isn’t going away.
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Sticking to the Rules: Navigating the World of Compliance with Advertiser Funded Content
How do partners balance brand integration and alignment while staying on the right side of the OFCOM and maintaining editorial integrity with media owners?
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What Broadcasters Want
With the TV commissioning landscape changing, broadcasters are increasingly turning to advertisers to fund original, editorially led content. What content are they looking for in 2024?
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Is Quality in the Eye of the Beholder? MFA and What it Means for Your Business
What do we consider quality content today and, more importantly, how do we create advertising strategies to support and benefit a cleaner ecosystem in the future?
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The Creativity and Art of Transcreation and Its Importance to Clients and Their Campaigns
The Creativity and Art of Transcreation and Its Importance to Clients and Their Campaigns
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Executive Interview with AMAKA Studio Founder and CEO
Join us for an exclusive interview with Adaora Oramah, founder of AMAKA Studio, unveiling the groundbreaking Creator Growth Framework revolutionizing creator marketing.
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Why We Must Stop Advertising-Funded Trolling
More than 50% of people say they have experienced cyberbullying, with 36% also saying they’ve been victims of trolling, according to a 2022 UK study into online behaviour.
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From AWEurope: Want to Connect with a Next Gen Audience? Get Into Gaming.
With more than three billion gamers worldwide, gaming isn’t just the future of sports and entertainment – it’s the now.
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Sparking Creativity for Generation Alpha
When asked what the word “museum” meant to them, 40% of children replied “boring”.



















