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How to Build and Maintain a Legacy Brand

Few brands manage to stay meaningful and relevant in the purpose space. Corona is one of those brands.

How Can Automation Spark Your Creativity?

Even in today’s fast-paced digital advertising world, creativity remains the main driver of campaign success.

Beyond Office Hours: Welcome to the Always-On Creator Revolution

Welcome to the Always-On Creator Revolution. Hosted by tech-powered influencer agency Kyra, our Co-Founder and CEO, Devran Amaratunga Karaca, sits down alongside an esteemed panel of brand leaders to get down to business.

Customising Success: Lucy Marchington on Driving Performance with the FT

Join Lucy Marchington, Financial Times’ Commercial Performance & Technology Director, as she covers the necessity & power of bespoke marketing strategies.

The Marketing Society – CMO Conversation with Claire Cronin

Join Claire Cronin, CMO of Chelsea FC, for insights on building a global sports brand, leveraging digital marketing, and connecting with fans worldwide.

Who’s Afraid of Frankenstein’s Monster in GEICO’s New Commercial?

Did Frankenstein’s Monster really reach a dead end in the new “Monster” spot from The Martin Agency? And is he even a monster? Let’s watch and learn.

The State of the Enterprise B2B Buyer’s Journey

The journey has changed, along with the channels and buyers themselves. B2B marketers must be prepared to meet them in their new reality.

To Achieve Ad Industry Sustainability, We Must Rethink CPMs and Outcome Metrics

It’s time to look beyond the surface and uncover the true value of digital advertising campaigns by prioritizing value-rich CPMs and outcome metrics.

Deadline or no Deadline: The Future of Programmatic is ID-Free

The move towards ID-free advertising is not just a compliance necessity but a strategic simplification.

4 Ways Small Businesses Can Successfully Advertise During Celebrations

Small businesses are increasingly emphasizing the importance of successful marketing and advertising efforts to attract, engage with, and retain new and returning customers during and beyond celebrations and events such as Father’s Day, Mothers’s Day, and July 4th.

Retaining the Personal Touch as AI Reinvents Retail

The AI revolution brings with it a significant concern – will the technology’s pursuit of data-driven automation come at the cost of the authentic human connections that are so vital to exceptional retail service?

Setting Agency Guardrails: 4 Tips for Success

By following these tips, brands do more than just improve their digital advertising efforts—they enable a stronger, more transparent and healthier dynamic with media agencies.

Going Global: The Ultimate Guide to Multi-Country Advertising

European small and medium enterprise businesses (SMEs) sold more than 1.2 billion products to Amazon customers worldwide in 2022. With more customers shopping online than ever before, now could be the right time to focus on reaching shoppers around the world.

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