Using First-Party Data to Avoid Making Incorrect Assumptions About Identity

You know what they say about what happens when you assume… You risk distancing yourself from your target audience and hurting your brand. In this session, we’ll:

– Disprove common identity stereotypes, proving why you can’t rely on stereotypes to accurately reflect consumer sentiment

– Highlight the importance of using first-party data to avoid making incorrect assumptions

– Share how you can get first-party data in a privacy-conscious world

– Discuss broader industry implications surrounding cookie deprecation and privacy

Tags: AWEurope 2024 Sessions, Culture

DOOH Is Growing, but Can It Prove Its Value to Advertisers?

In this AW360 Q&A, David Wellard, Managing Director UK at Zoom Media, explores why advertisers remain cautious, how first-party data and high-attention environments are changing the measurement conversation, and what the industry must do to make DOOH an indispensable part of the modern media mix.

Premium TV Is Opening Up to More Advertisers. Can the Industry Keep Up?

In this AW360 Q&A, David Shaw, Head of Global Expansion at Universal Ads, explores how technology is reshaping the TV advertising landscape, why premium content remains a powerful differentiator and what needs to happen next to unlock the full potential of programmatic television across Europe.