News Archives

Inside the Mind of CTV Buyers: Confidence Is Key to Getting the Most From This Channel

Buyers need to be able to lean on their SSP partners for their close relationships to publishers, so trust is key.

How Luxury Fashion Brands Took Celebrity Partnerships to the Next Level This Event Season

2024’s Red Carpet season has demonstrated that the right celebrity partnerships have an extraordinary power to amplify brand affinity and share of voice.

AI Is Supercharging Personalization – but Brands Can’t Ignore Creative Standardization

While it may be tempting, this is not the time for brands and agencies to rush their adoption of AI tools for the purposes of creative personalization.

It’s About Need – Why Your Agency (and Everyone In It) Will Benefit From Social Impact Work

In an unjust and heartbreaking world where so many of us are screaming into our own echo chambers, this is a tangible way to actually do something.

See General Mills Beloved Brand Mascots In Action As They Take a Stand For Good

Ever wonder what it might be like to work alongside brand mascots like Lucky the Leprechaun, the Pillsbury Doughboy, Count Chocula, and Boo Berry at General Mills?

Empowering Creative Teams: Strategies for Ownership and Accountability

Empowering your creative team with clear communication and continuous learning opportunities can enhance accountability and boost productivity at your firm.

How Can Marketers Effectively Target Gen Alpha, as the Lines Between ‘Tween’ and Adult Products Continue to Blur?

brands are adapting by expanding their offerings to cater directly to this young, influential consumer group rather than relying on dedicated tween-focused brands and retail spaces.

The Cookie Is Dead, Long-Live the Cookie

Is the delay of cookie deprecation a bad thing? Probably not, but it’s likely to maintain uncertainty within the advertising industry while just prolonging the inevitable.

‘Identity-Blind’ AI Tech Is Crucial for In-Store Marketing’s Next Wave of Growth

As the industry embraces AI to support a more effective in-store experience for retailers and consumers, adopting identity-blind technology will be critical.

Navigating Stormy Waters: Building a Roadmap to Future Business Growth

A commercial intelligence framework helps achieve goals and adapt to market shifts. It’s a living, breathing piece of work that businesses can return to and revisit as the assumptions influencing scenarios shift.

If You Want to Gain the Trust of ESG-Minded Consumers, Purpose-Driven Transparency Is Key

Consumers need to believe that a brand is being honest rather than greenwashing, especially as it becomes more common to call brands out for inauthenticity.

Huge Companies, Low Profiles, and a Future Charted by AI

No process alone builds a great brand or tells a great story. These companies may seem more essential than inspirational right now, but no brands touch humanity more.

Not the Same Story – AGAIN!

By asking yourself probing questions when you write, you can deliver true thought leadership, rise to the top of a social feed or cluttered inbox, and capture the attention of your recipients in a meaningful and impactful way.

From Eco-Conscious to Actionable: How Brands are Embracing QR Codes for Sustainability

By embracing QR Codes and other tech-driven strategies, brands can deepen their commitment to sustainability while working towards a more eco-conscious future.

AW360 Catches Up with VideoAmp’s Chief Commercial & Growth Officer, Pete Bradbury

Bradbury shares his 30-year perspective on the measurement industry, why he joined VideoAmp at the beginning of this year and how VideoAmp will carry its reputation as the advanced currency provider into Upfronts and the rest of 2024.

The Balancing Act: Creativity, Compliance, and Branding in Label Design

The journey to creating an effective supplement label is a balancing act, requiring a careful blend of compliance, creativity, and brand identity.

Missed Connections: Why Did Brands Ignore Gen Z at Super Bowl LVII?

If brands choose to play, the Super Bowl is a chance to start a conversation which can last a lifetime—not just thirty seconds.

Are You Keeping Your Top Talent Engaged?

Replacing a key team member could cost up to four times their annual salary! Plus, the loss can demotivate your remaining staff, increasing turnover even more.

A Practical “How-to Guide” for Leveling the Gender Playing Field at Work

Did you know that integrating more women into leadership roles isn’t just about equity—it’s also smart business?

Forget Cookie Doom and Gloom, 2024 Is the Year of Data Collaboration

To survive these stormy seas, we need to break down the walls both within and between the many component players in the digital advertising ecosystem, embracing a “rising tide lifts all boats” mindset.

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