The Power of Storytelling in Building Communities with DriveTribes’ Richard Hammond
Join DriveTribes’ Dave Murdoch and Richard Hammond as they explore the keys to keeping communities growing through effective storytelling, including how brands can contribute to that.
They’ll also explore the debate between Data and Creative — which holds the most significance in crafting compelling stories? They’ll also discuss the transformation of stories from online to offline and the effective marketing strategies that embrace that.
You May Also Like
The Human Side of Experience Design | Angie Ahrens, Intuit
Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.
Audiences Are Rewriting the Rules of ‘Real’
For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.
Agentic AI Is Tipping the Balance of Power From Retailers to Brands
For brands with real differentiation and a loyal following, the conclusion is straightforward.
