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Wanted vs Needed: The Formula to Brand Resilience in a Turbulent Year

Buckle up, 2024 is in full swing and we’re already seeing a year defined by extreme volatility across every aspect of the economy, politics, the environment, and society.

Experts Analysis, Insights and Perspectives on the IPA Bellwether Q1 Results

In this piece we delve into expert insights surrounding the latest results, uncovering invaluable perspectives that shed light on the current state of the industry.

Is Cookieless the Next Boy Who Cried Wolf?

The death of third-party cookies isn’t a return to early digital marketing, rather it will lead to solutions that will balance the needs of consumers privacy and digital marketing.

3 Key Reasons to Buy an Analytics Tool for Your Workforce

Navigating the complexity of workforce data can often feel daunting, but it’s a gold mine of insights waiting to be unearthed.

Mastering the Machine: AI Maturity Models for Organizations

The true measure of AI maturity lies not in achieving a universal standard but in how effectively AI is integrated to solve real-world problems and create value in your specific context.

Navigating the ‘Woke’ Generation

Understanding the changing dynamics within Gen Z presents an opportunity for advertisers to innovate and differentiate their approaches.

Say Hello to HI (Human Intelligence)

Used ethically, AI has the potential to actually enhance the authenticity of marketing campaigns by helping marketers identify HI in the wild.

Leading in a Changing World: A Vision for the Future of Leadership

Embracing diversity can have transformative power in the workplace, allowing people to be more seen, more supported, and more heard.

Cookies, CTV, and Consent: Key Talking Points for the Ad Industry in Q1 2024

As the space – and the technology that supports it – continues to emerge and evolve, marketers must keep in mind one thing before deciding whether to embrace any change: their customers.

Bah Humbug! Has Seasonal Marketing Become ‘Too Much’?

Instead of following the crowd, it would be refreshing if a retailer dedicated that valuable seasonal aisle shelf space to support independent brands, startups, and local businesses.

Cookieless Age? More Like the Contextual Renaissance

It’s imperative for advertisers still looking for a post-cookie solution in 2024 to proactively adapt their strategies to feature contextual more centrally.

Making the Outdoors More Diverse – How Brands Can Be Part of the Solution

If the world is to preserve its wonderful natural heritage, driving diversity in the outdoors is non-negotiable for all of our wellbeings.

How Can We Ensure Generative AI Doesn’t Become Another Race to the Bottom?

Measuring the impact of Generative AI is crucial. It’s not enough to produce content en masse; we need to understand how this content influences consumer perceptions.

Why Data-Driven Donor Comms Is the Ace in the Fundraising Pack

Harnessing data strategy in fundraising is a key way for charities to navigate the prolonged financial pinch.

New Insights from Freelancers and Companies on Effective Marketing Collaboration

By Angie Vaughn, Director of Marketing for Wripple Recently Wripple conducted our third Team Up Research study aimed at understanding how freelancers and the companies that hire them come together to get great work done. Given the essential role that blended teams of freelancers and full-time employees play in the modern marketing workforce, this latest version of our Team Up…

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