News Archives

Franklin the Dog

Team: Philadelphia 76ers

Three Opportunities to Drive Additional Revenue for Your Retail Media Spend

The formula for driving incremental revenue is not a one size fits all approach. Different brands, products and services will ultimately have different methodologies and leading indicators.

Charlie the Briquette is The Habit Burger Grill’s First-Ever, Short-Lived Mascot

Charlie is the new, first-ever mascot for The Habit Burger Grill, but don’t expect him to start cracking wise with customers. For burgers at The Habit to keep being delicious, this little charcoal briquette must fulfill his date with destiny.

Why Brands Should Care How Their Agency Partners Stack a Team for Their Accounts

Many brands think they know how their agency partners work, and often equate more team members recruited for their account as an advantage to their business. However, this isn’t always the case.

Coke Spiced: An Immersive Taste Experience

Our mission is to champion responsible AI innovation. Combining technology with human creativity can create genuinely transformative and authentic advertising experiences.

9 Ways AI Will Change HR and Make It More ‘Human’

AI – a machine, so to speak – will change the way we hire, manage, nurture, lead and probably fire or retire our employees, even though that may sound a bit paradoxical.

TikTok, TikTok… How Mainstream Media Are Playing Catchup With the TikTokification of Consumers

The rise of TikTok represents a seismic shift in the way consumers engage with content, challenging traditional media outlets to adapt or risk becoming obsolete.

Athlete Fan-Owned Media Company PlayersTV Lands 30-Year Media Veteran Michele Ghee as First-Ever Chairwoman

With their commitment to authenticity and diversity, PlayersTV continues to redefine the landscape of sports media, offering an experience unlike anything else available today.

Your Brand Has a Celebrity on Board – Handle That Endorsement With Care

You’re not going to change the world so just entertain people. Because if you get your celebrity endorsement wrong, then boy you have wasted a lot of money.

Is User-Rewarded Content the New MFA? A Look into the Hidden Impact of URCs on Brands

Ultimately, the key to successfully leveraging URC lies in a balanced, strategic approach. For many, it may mean fully excluding URC.

The Cognitive Revolution: Leveraging AI To Amplify Your Brand

Generative AI technology has the potential to amplify brand awareness and reach a wider audience of consumers.

Why Brands Need to Offer an Omnichannel Experience in Order to Drive Retail Sales

Speaking to industry experts, we have gathered insights on retail innovation and have explored why brands must embrace an omnichannel approach to not only survive but thrive in an increasingly competitive marketplace.

AI in Marketing: Addressing Job Security Concerns for Candidates

With 87% of marketers worried about technology replacing their jobs, nowhere is the AI impact on digital marketing more apparent than in the recruitment industry.

Why Changing Times in Retail and Online Commerce Demand Consistency

To succeed with a Retail Everywhere approach, brands need to bake the always-on ethos into their strategies.

The New Imperative for Ad Tech: Promoting Addressability

The ad tech industry can and should guide publishers in optimizing their content categorization and metadata to improve the accuracy and effectiveness of contextual targeting.

Why Marketing AI Complements Rather Than Replaces Human Ingenuity

Rather than viewing AI as a replacement for human marketers, it should be seen as a complementary tool that enhances their abilities and amplifies their impact.

Who’s America’s Most Beloved Insurance Mascot?

Do you think you could guess the which insurance mascot, or spokescharacter, is universally beloved by one and all? The answer might surprise you!

Sonic Logo, or Sonic Trash?

Getting sonic branding right really matters, especially on Hollywood’s biggest night. In the world of compressed attention there’s never been more at stake.

Stuff the Magic Dragon

Team: Orlando Magic

Unleashing a Web of Women: The Next Wave of Agency/Brand Relationships

Wherever they go, women are an asset to the companies they help build. They naturally bring a fresh, innovative perspective, and have a deeper and more empathetic understanding of diverse audiences.

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