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ReachTV Expands Leadership Team with Appointment of Industry Veterans

ReachTV has announced the addition of two key executives to its leadership team, in a move signaling continued growth

AI and Cross-Channel Attribution: What Marketers Need to Know in a Cookieless World

The AI tools of ad platforms won’t become worthless; they give marketers an understanding of what the individual ad channel can see—but they certainly don’t give the full picture.

Pierre T. Pelican and King Cake Baby

Team: New Orleans Pelicans

With So Many Metrics, What Really Matters for SEO Success?

While no metric gives a perfect or complete picture, tracking rankings, traffic, engagement, indexation and links over longer periods for priority keywords and pages offers a robust framework for monitoring SEO success.

The Rise and Rise of the Augmented Signature Experience

The output of everything that we do, as companies and as brands, depends exactly on the design of the experience itself, especially when it is predominantly digital.

Burnie

Team: Miami Heat

Turning EV Leads Into Sales: Effective Experiential Marketing Strategies for Every Stage of the Consumer Journey

Determining the right event and timing involves understanding your audience’s position in the buying cycle.

The Business and the Brain: Three Ways Neuroscience Is Changing How Businesses Can Understand Customers Better

A recent survey of UK CMOs found that 84% said they believed using neuroscience research was valuable for planning campaigns. Drilling down into the details, however, there’s a clear gap between the potential use of this technique and how it’s currently being used.

Grizz

Team: Memphis Grizzlies

In Conversation With Take That: Storytelling Across Albums, Arenas, Film and Fan Experiences — The Enduring Power of Creative Partnerships

The most successful British boyband of all time, Take That, joins us to share more on storytelling across albums, arenas, film and fan experiences.

Navigating B2B Buying Committees: Insights from Industry Leaders

Join LinkedIn’s Tom Pepper (Senior Sales Director, EMEA & LATAM) will host a customer panel focused on B2B buying committees for SaaS, payments and banking, and management consulting.

Unlocking the Power of Zero-Party Data: Exploring Scalable Strategy

In today’s ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead.

Chuck the Condor

Team: Los Angeles Clippers

Equal Pay Insights: Unlocking a More Equitable Future

As of 2024, the startling reality that women earn merely 84 cents for every dollar earned by men continues to challenge our progress toward a truly equitable workplace.

Boomer

Team: Indiana Pacers

Cracking the Code on Performance Marketing for High ARPU Products

Success lies in the willingness of advertisers to experiment and iterate across the four critical dimensions: optimization signals, targeting, creative content, and channel selection.

AW360 Sits Down with Locality’s President of Streaming, Keith Kazerman

In this AW360 interview, we speak with Keith Kazerman, President of Streaming at Locality to get his thoughts on the state of local advertising and streaming, Upfronts and what lies ahead for Locality in 2024.

Hooper

Team: Detroit Pistons

9 Counter-intuitive Trends in AI

The world of Artificial Intelligence (AI) is full of unexpected developments that often defy our initial intuition. The interesting part of what may transpire over the coming years are the trends that are counterintuitive.

How Customer Research Turns Insight into Impact

Understanding consumers is the foundation of effective marketing, not just a strategy. It is crucial for every team to collaborate and grasp the significance of research to enhance the impact of their work.

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