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When More Becomes Less: Debunking the Advertising Wear-out Fallacy

Efficiency is crucial in the current economic climate. With plummeting consumer confidence and rising inflation, aiming for higher levels of efficiency is on many businesses’ minds.

It’s Time to Save the World: One Pixel at a Time

Evolving from user-centricity to humanity-centricity in our design processes is imperative for a sustainable future.

Elevating the Checkout Experience for Next-Gen Shoppers

This panel discussion will uncover the keys to creating a checkout process that not only meets but anticipates the needs of today’s discerning consumers.

Marketers for Good: Why it Pays to Be Green

Top talent is always crucial in driving business growth. Companies need the brightest and the best as part of a diverse and committed workforce.

Balancing Ad Load in the Era of Multi-Platform, Multi-Screen Viewers

Premium video providers should continually test and refine ad load for all screens and forms of content. This unlocks a data-driven approach to ad load optimisation and enables providers to uphold premium video’s quality viewer experience for audiences.

Retail’s Crystal Ball: 3 Trends Shaping Tomorrow’s Stores

While consumers continue to seek cutting-edge technology across channels, prioritizing experiences exclusive to the physical realm gives retailers a significant advantage in drawing more customers to their brick-and-mortar establishments.

Transforming Content Creation with Generative AI: A Humble Journey in Marketing

Our journey has been one of humility, learning, and adaptation, and we look forward to what the future holds as we continue to innovate and embrace the transformative potential of AI.

The Gifting Revolution (Sparkles and Sustainability)

Resale democratises luxury, offering accessibility to a broader audience where otherwise it would have been unattainable.

The Rise in Climate Misinformation Requires An Urgent Tech and Brand Response

The algorithms and AI tools being used today to generate content, optimize for engagement, and drive the attention economy are often at the cost of truth and nuanced dialogue, and one can even draw a parallel to the damages caused by the fossil fuel industry itself.

Transforming Retail: The Impact of Influencer-Led Social Commerce

At its very simplest form advertising is targeting the right people with the right content at the right time and solutions which combine many different marketing mediums together allow us to do this.

Could Your Agency Be at the Forefront of the Future of Work?

Forward-thinking agency leaders have seen the future of work — and it isn’t the factory work model of the Industrial Revolution.

AI Comes in Many Shapes and Sizes: Which Ones Are the Best Fit to Transform Your Marketing Operations?

AI offers marketers an extensive suite of capabilities that can complement one another to boost marketing performance. When fuelled by quality data and controlled by human oversight and expertise, AI can be customised to unique business needs.

What is True Measurement of Political Advertising?

Campaigns for office and ballot initiatives have fairly black and white success metrics. Either a candidate is elected and a ballot measure passes, or they don’t. Simple.

Why Buyers Should Use Bid Shading

Bid shading is a feature that enables buyers to leverage historical and predictive data to influence the bid price in a programmatic ad auction.

Purposeful Branding: Navigating the Fine Line Between Authenticity and Overreach

Clearly, people can and will spot when brands overreach with their purpose campaigns and initiatives.

PlayersTV and Prisoner Wine Brands Uncorks Exciting New Original Series ‘Vino Talk’ Hosted by NBA Champion Deandre Jordan and Softball Star AJ Andrews

PlayersTV has 50+ athlete owners and investors across the NFL, NBA, WNBA, and MLB including Chris Paul, Damian Lillard, Travis Kelce, Dwyane Wade, Carmelo Anthony, Vernon Davis, Kyrie Irving, AJ Andrews, Angel McCoughtry, Deandre Jordan, Natasha Cloud and many more

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