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The Marketing Momentum Behind EVs Needs New Strategies to Achieve Successful Outcomes
While that’s a tectonic shift, not all is plain sailing. September is typically a banner month for new car sales in the UK, as the DVLA issues new number plates, but BEV sales to private buyers in September 2023 actually fell by 14% compared to September 2022.
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New Sustainability Reporting Requirements Have the Power to Drive Meaningful Change in Advertising
The adtech, advertising, and media industries have the power to meaningfully reduce their environmental footprint and massively influence brands and businesses to follow suit, so new requirements for companies to publicly report them have come at just the right time. By Joseph Worswick, VP of EMEA & Global Head of Sustainability at OpenX There’s no denying the emissions that arise out of…
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Why AI Needs a Branding Exercise
AI should function as a tool, not a replacement for individual thought, individual workers. Think of how the internet transformed the workplace, phasing out the inherent necessity for fax machines, printers, and more.
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Data-Driven Storytelling: Personalised Experiences in CRM and One-to-One Marketing
Success ultimately comes back to understanding who your customers are. It comes back to combining the functional and emotional sides and working out which parts of the customer’s relationship with your brand actually matter to them.
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Why It Is Important to Diversify Capital Sources for Ad Tech Companies Right Now
Multiple funding sources reduce reliance on any one lender – specifically during a time of more intense risk. Making these moves now will help make the business more resilient in the near and long term and provide peace of mind, knowing there is easy access to a safety net.
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From Start-Ups to Enterprise, The CMO Must Excel In 4 Key Areas
The industry is moving fast, and in order to keep up you have to keep your skills sharp. You have to practice all 4 of these areas; Synergy, Manage, Think and Do. You have to stay crisp, or your tenure is likely to slide even more.
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Ready to Activate Identity-Powered Experiences? Start with Human-Centered Design
Investing in identity-powered marketing is important – but it’s only part of the equation for creating great customer experiences.
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Industry Views from the AI Safety Summit
As AI continues to dominate and concerns over safety ramp up, we spoke to four advertising and marketing experts on what’s next for AI – is it hindering or helping innovation and how it can be incorporated into advertising, marketing and business strategies in 2024?
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How Does the Advancements in AI Change Your Hiring Plan?
As AI and other emerging technologies revolutionise the marketing landscape, businesses must adapt and evolve to stay ahead of the curve.
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A Data-Driven Look at This Year’s Holiday Spenders vs. Savers
To win this holiday season with both Spenders and Savers, brands need to fuel their holiday campaigns with comprehensive and continuously updated data.
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Ask the Right Questions & Get Ahead of the Curve: 5 Research Strategies Marketers Need to Impact 2024 Sales
With 80 percent of customers saying they are likely to switch brands after a single bad experience, identifying and delivering on customer expectations is more important than ever before.
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How AI Can Transform the Client-Agency Compensation Model
While AI as a practical construct will be disruptive, the integration of it should be done with the least amount of disruption possible to create the best outcomes for clients and agencies.
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Meta’s 2023 B2B Summit: Our Take on the Highlights
Meta had their annual B2B Summit this week and covered some of their new tools/capabilities for B2B advertisers on their platforms. Here are a few of the big highlights.
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How Amazon Ads Is Supporting Entrepreneurs
It’s a misconception that only big brands advertise on Amazon. Amazon Ads products are designed for everyone, including small businesses, and have helped these businesses grow their sales.
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Going Global With Amazon Ads: The Ultimate Guide to Multi-Country Advertising
There are shoppers around the world—right this second—looking for products just like yours. So why not help get your brand in front of them?
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What I Learned in My 25 Years in Digital Advertising and The Inflection Point That Is Now In Front of Us
Today, we sit at a new inflection point for digital. If our industry nails this, we are positioned to reach our incredible potential.
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Netflix vs. Amazon: Who Will Win on the Gaming Frontier?
Enter the last major frontier yet to be claimed and tamed: Gaming.
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In Pursuit of the Next Big Platform: Look to Gen Alpha for the Signals
Gen Alpha will inevitably dismantle the building blocks that built TikTok in the same way that Gen Z relegated GIFs to Slack and family group chats.
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Staying Ahead of the Curve: Ensuring Your D2C Marketing Strategies Embrace Market Trends
By Mark Wieczorek, Chief Insights Officer at Front Row Navigating the complex landscape of modern business isn’t for the faint of heart. Whether it’s a massive corporation or a nimble startup, the hurdles are undeniable. From resource limitations to the constant struggle for bandwidth, the road to embracing multichannel marketing trends can feel like an uphill battle. However, research suggests that…
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Group Black at Advertising Week New York
We wanted to give you a little glimpse of the highlights through a recap of our last in person event, Advertising Week.
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What AI Visibility Really Looks Like with Caroline Giegerich, VP of AI at IAB