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Built to Last: The 5 O’s of Long-Term B2B Brand Building

Increased B2B spend is a positive development, but it isn’t enough to drive brand to the bottom line. To do that and to fully realize a marketing mandate, money needs to be well spent, not merely spent.

Driving Brand Equity With Creative Collaborations and Cutting-Edge Technology

Cheetos and Amazon Ads seamlessly integrated their strengths, leveraging the extensive consumer touchpoints across Amazon channels and the inventive storytelling of Cheetos.

Why 2024 Will Usher in the ‘Age of Mindset’ in Digital Advertising

It’s the formula of context+attention+creative that forms the most compelling model for the future of advertising in the cookieless world, seamlessly tapping into the nuances of user mindset in a way that antiquated profile-based models will never achieve.

Are You Ready for TV Advertising’s Data Revolution?

Nailing the right TV strategy can feel overwhelming. By leaning in and starting with one audience you can help shape TV advertising’s data revolution.

How to Navigate the Future State of Digital Ad Measurement

Advertisers need to embrace the reality that the digital ad landscape is evolving rapidly, and past methods may not be applicable.

In the Era of Ad-Blocking and On-Demand Content, How Can Marketers Ensure Their Ads Reach Their Target Audience on TV?

As we celebrate World Television Day, the medium itself is at a crossroads, navigating a landscape in which viewers increasingly have the power to choose what, when, and how they consume content.

Transformative Strategies in Influencer Marketing

In today’s rapidly evolving influencer marketing landscape, the ability to stand out requires a blend of innovation, community engagement, psychological insight, and the timeless power of storytelling.

Elon X Rishi. An Interesting, yet Disappointing Discussion on AI

If you believe that AI cannot be stopped, and you buy into the Pandora’s box analogy, then you should really advocate for more AI.

We Gave MFA Sites Their Power. Here’s What Happens When We Take It Away

Advertisers will need to take a moment of bravery and recognize that they need to break from the past and shift what they measure and value. The result will be a better Internet and better business results.

The Shifting Consumer Behaviours Set to Challenge Brands in 2024

Brands that demonstrate how they’re keeping audiences rooted in what’s real – whatever that means to them – and supporting them from being overwhelmed amid an algorithmic apocalypse will resonate.

Why Authenticity Is the New Advertising Currency: The Need for Influencer-First Ad Strategies

An influencer-first ad strategy isn’t just a shift in marketing tactics; it’s a shift back to good, old-fashioned storytelling and relationship-building.

To Get the Best from Your Clean Room, Know What to Ask of It

Ultimately, it’ll be up to marketers and brand leaders to determine what to look for in a clean room, and when the right time is to implement one.

Athlete Fan-Owned TV Network PlayersTV Lands Distribution With Prime Video and Amazon Freevee

PlayersTV and Prisoner Wine Brands Uncorks Exciting New Original Series ‘Vino Talk’ Hosted by NBA Champion Deandre Jordan and Softball Star AJ Andrews

It’s Getting Easier to Measure TV, and It’s About Time

As technology advances, it’s becoming easier to measure CTV ads, allowing advertisers to more accurately understand the true impact of their campaigns – also known as the “halo effect.”

Creative Personalization is The Key to Campaign Differentiation and Unlocking Performance at Scale

With evolving technology, marketers are learning how creative personalization can drive better outcomes, from brand engagement to sales revenue.

Advertisers Demand Accountability. When Will Ad Tech Comply?

We can solve the challenges of campaign quality, data breaches and violations of privacy through rigorous processes and certification. Yes, it’s expensive, but it’s worth the protection against the risk of a billion-dollar problem that can affect tens of millions of people worldwide.

Black Friday Is No Longer Just a Date

Black Friday, like Christmas, isn’t only one day of the year. It’s one of the biggest yearly opportunities for brands and it’s time for advertising around the event to begin reflecting that.

It’s Time to Move Past the Web3 Experimentation Phase

As the technology evolves to become more frictionless and cost efficient, more brands are finding meaningful, ROI-driven ways to enter the space, and future-proof themselves.

Let’s Keep Our Foot on the Gas on Equity, Diversity and Inclusion Efforts

The number of leadership roles being filled by BIPOC talent is actually decreasing and all the words in the world won’t help. Here are ten actions that our agency has found effective in keeping our EDI efforts moving forward.

Creativity, Technology, and Proximity: The Trifecta of the Test-and-Learn Agenda

By Kristal Walton, SVP, CPG & Retail Industry If you work in marketing, especially tactical planning, you know that budgets have become stretched thinner than ever. Omnichannel or multitouch planning has become the key watchword for CMOs looking to make their dollars go the extra mile, maximizing impact by hitting on multiple consumer touchpoints. In tandem, increasing excitement and focus…

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