News Archives

Amplifying Authenticity: Harnessing the Power of User-Generated Content in Modern Marketing Strategies

Savvy audiences know meaningless puff content when they see it, and more than ever, are demanding authenticity.

Argentine Advertising Industry Launches Groundbreaking Initiative to Export Services

Guided by Agencias Argentinas, this project aims to create a hub of Argentine talent, enabling firms to provide marketing, content, and advertising services to other markets in a unified and collective approach. The objective is to stimulate the communication industry and achieve a 5x growth in the coming decade.

Diversity, Equity, Inclusion Belonging, AND Wellbeing: Time for Ad Agencies to Once Again Lead the Way

Mental health and well-being are truly the next frontier in the ever-present battle for great talent, reclaiming the relevancy of advertising agencies as sought-after workplaces once again –– and an important new way for agencies to create more welcoming and inclusive cultures.

Why Mobile Advertising Still Sucks – and Why AI Might Finally Change Things

Rather than replacing human-led creativity, AI promises to unlock it. This should finally allow for breakthrough, highly memorable – even beloved – creative executions.

Multiscreening, Multitasking and Capturing Attention in a TikTok-Distracted World

Once marketers and advertisers understand their audience’s activities across various digital domains, including things like social media, streaming, gaming and shopping apps (and TikTok of course!), they can use this intelligence to capture waning attention in the most effective way possible.

Blockchain, Brands and Advertising: It’s All Still to Play For

To make the most of this as yet unrealized opportunity, brands and advertisers will need to navigate the thorny issue of privacy by adding genuine value for their audiences.

Know Your Enemy: Insight and Insolence Hold the Key for Challengers

Knowing your enemy is one thing, having the courage to fight them is very definitely another. Courage manifests in different ways.

Achieving Customer-Centricity in 2023: The CMO’s To-Do List

Becoming customer-centric and data-driven requires dedication, but the long-term rewards for your business are significant. Embracing a coherent, first-party data plan will help you to truly understand and serve your customers better.

How Brands Are Navigating Media Fragmentation With a Return to Marketing Mix Modeling

Leveraging MMM can help marketers understand “hybrid” shopper journeys and the synergies between retail media and other channels, which has the potential to drive efficiency and unlock incremental ROI.

Unlocking Empathy: AI’s Role in Improving Communication Skills and Preventing Burnout

Using AI, we can quickly grow our communication and empathy muscles to build connections and strengthen culture.

AW360 Q&A with Stephanie Blake, CEO, Skylight

Advertising Week New York delegates already know how special the PENN DISTRICT venue is as it played host to the biggest Advertising Week event ever. We sat down with Stephanie Blake, CEO of Skylight, the company behind the PENN DISTRICT.

Decoding Advertising Week New York 2023: The Top 4 Advertiser Takeaways

But what were the major discussions? Which topics will likely shape the industry in 2024? Here are my four key takeaways from the most important topics discussed at the event.

BOOH! Don’t Be Afraid of Making Out-of-Home Part of Your Performance Marketing Strategy

In the evolving marketing landscape, OOH is a channel that is often overlooked and misunderstood. It is an iconic means to build brand awareness, but marketers should not be scared of adding OOH to their performance marketing strategies as well.

Nexstar Media and ReachTV Announce Partnership Extending Distribution of NewsNation and the CW Network

Cable News Network and CW Sports Programming to air on ReachTV’s network reaching 50M+ monthly viewers in hotels and airports nationwide

It’s All About Content: ReachTV & Advertising Week All-In on Original Content at AWNewYork

A Q&A with Lynwood Bibbens, CEO of ReachTV

3 Ways to Drive Customer Loyalty & Revenue with Post-Purchase Engagement for E-Commerce Brands in 2024

The rapid growth of the e-commerce sector offers both opportunities and challenges for brands and platforms.

Direct Mail Isn’t Dead: Why It Should Be Part of Your Omnichannel Marketing Strategy

By Megan Allinson, Integrated Marketing Director at BKM Marketing While the age of digital media is advancing, there are still those who prefer tangible books over Kindles, film photography over digital, and manual cars over electric. Sometimes, the traditional ways of doing things stick around for a reason despite the rise of digital options that threaten to replace them. …

The Me Factor: How AI Is Driving a New Era of Mass Personalisation in Retail

The days of mass-produced retail experiences that rely on consumers to do the hard work, such as combing through a brand’s inventory, are at an end.

How Brands Can Be a Platform for Black Voices During Black History Month

We have spoken to industry experts about how brands can advertise authentically during Black History Month and how they can carry these principles of diversity and inclusion into their hiring practices, branding strategies and storytelling throughout the year.

How Concession–Instead of Cooperation–is Hurting Video Advertising

Consumers would prefer to browse social feeds, swipe through reels, or watch videos without interruption. Downtime is precious, and watching ads isn’t as entertaining as those other activities!

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