The Spark: How Nyssa Is Changing the Conversation Around Women’s Health
When bartender Eden Laurin had her first child, she realized that women lack the proper resources to be able to care for themselves after giving birth. Even more challenging, she found that taboos around women’s health prevented open conversation that can lead to better solutions. To address these problems, she founded Nyssa, a Chicago-based women’s wellness brand, launching with a post-partum undergarment. She used Amazon Ads to reach women consumers — and to create awareness of the products women may not even know they need. Learn more about Eden’s story and see how Nyssa is helping create solutions and conversation around women’s health.
You May Also Like
Healthcare Marketing You Can Actually Experience Featuring Erica Spoor, SVP, Business Strategy, Sparks
In this episode of Wellness, Work & Wellbeing, we are joined by Erica Spoor, SVP Business Growth & Strategy at Sparks, to talk about how healthcare brands can use experiential marketing to turn complex science into something people can actually understand and engage with. We discuss why in-person experiences are becoming more valuable in an increasingly digital healthcare world, how brands can simplify without sacrificing the science, and why the best experiences don’t end when the event does.
Healthcare Marketing Needs to Get More Human
The best experiential strategy understands that the event is one part of that larger relationship, not an isolated spectacle competing for attention for a few days.
Stop Building Ad Products Like It’s 2019
Everyone has access to the same models. The advantage comes from knowing what to build, how to evaluate it, and how to compress the cycle from idea to outcome.
