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Building a Strong Foundation: Essential Branding Principles for Small Business Success
Invest time and resources in developing your brand, and it will pay off in the form of increased customer loyalty and long-term business growth.
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Let’s Get Phygital: Embracing the Commerce Revolution
The lines between commerce, social, streaming, and gaming platforms have blurred. Often our digital identities are fueling how and where we shop.
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The Art of Reinventing Your Social Media Strategy: How Beauty Brands Can Glow-Up
In a rapid-fire market where trends evolve by the second, beauty brands are continuously faced with the pressure to evolve alongside their environment. But how do companies know when it’s time for a brand reinvention?
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Green IT: Why the Next Era of Enterprise Technology Is Sustainable
Businesses are eager to reduce that impact while leveraging the benefits of technology. The question is, how? That’s where the concept of green IT comes into play.
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IPA’s Q2 Outlook: Better Than Expected (Again), but What Does the Data Mean?
After another apprehensive quarter for the advertising industry, IPA Bellwether findings show resilient growth, including modest net Q2 budget uplift of 6.4% and revised forecasts that ad spend will only fall by 0.6% this year.
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More Than A Celebrity – Tony Hawk
Advertising week recently sat down with Tony to discuss with him his approach towards skateboarding, facing his fears on and off the board.
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AI and Web3 – Dance Partners Towards a Customized Future
For marketers looking to capture the next frontier of creativity and effectiveness, it’s not about choosing to use AI or enter into the metaverse, it’s about dancing with these technologies and imagining new worlds where there’s no boundary on what’s possible.
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More Than A Celebrity – Bethenny Frankel (Podcast)
Advertising week recently sat down with Bethenny about the balance of running a business and meeting political norms in today’s day and age.
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Advertising Week Q&A with Edward Wale, VP, Europe, LG Ad Solutions
As CTV advertising continues to grow in Europe, LG is working hard to meet advertisers’ demands for inventory and continue to expand their offering and accessibility to marketers.
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The Hype and Misperception of AI – How Marketers Have Yet to Realize AI’s True Potential
The combination of different AI technologies will give marketers the opportunity to truly increase the effectiveness of their campaigns and drive consumer attention.
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Art for Everyone: A Simple Secret to Decoding Masterpieces
By using simpler language, we invite more people into a relationship with art with the sort of fervour that rivals the watercooler discussion of any drama series finale.
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CTV Will Usher in a Level of Targeting that Advanced TV Never Achieved
ATV has already upgraded linear TV advertising, but CTV is now forging the category’s future.
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Tour de France – A New Arena for Marketers?
What with the recent release of Netflix’s latest sports series ‘Tour de France Unchained’, and the conclusion of the Tour 2023 this weekend, it might be time for brands to start considering whether they’re making the most of an excellent marketing opportunity.
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From Timely Trends to Timeless Icons: How Can a Brand Balance the Best of Both Worlds?
Sidestep the outdated industry rhetoric and tune into to what’s going on around you, rather than looking no further than the news that is curated for you.
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Data-Driven Tips for Connecting with 2 Key Back-to-School Shopper Personas
Better targeting, engaging and converting of back-to-school shoppers requires unparalleled activation data.
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Always Ask for More: Director Camila Zapiola’s Advice for Women in Media and Advertising
Don’t be afraid to buck the trends, open doors and embrace opportunities to elevate trailblazers.
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DTC in CTV: Best Practices for Data-Driven Success
CTV offers DTC brands an opportunity to extend the value of their audiences and gain an edge over their competitors, whether they exist as digital natives or more-traditional direct marketers.
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Unlocking the Metaverse: A Programmatic Guide
According to a 2022 report, 87% of U.S. consumers believe the metaverse will play a significant role in the way they interact with brands and 69% of marketers stated they were looking to build more experiences in metaverse-like environments in 2023.
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Web 2.5: The Next Frontier for Marketing Is Here
Web 2.5 can help by familiarizing consumers with the Web3 technology while also helping brands and marketers position themselves as leaders in the revolutionary space.
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Is This Peak Purpose? Five Ways to Avoid Purpose Jeopardy…
Despite the strong proof of enduring benefits around brand purpose, if committing to a purpose-driven transformation doesn’t feel right for your brand, it probably isn’t.
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