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It’s Time for Travel Brands to Get on Board With EVPs for a New Working Era

With a tenth of global GDP accounted for by the travel industry, and many major destinations claiming revenues have already outstripped pre-Covid levels since the pandemic began to fade, it’s clear the sector is taking off again after being grounded for several years.

The Value Gap: Why Meaning Is the Missing Link in Asia’s Race for Premiumisation

In a consumer market as sophisticated and nuanced as Asia, such hollow gestures fall flat. Dollars and polish might form part of a premium experience; but they do not, in themselves, define the concept.

Leveraging Video Creatives for Success in Casual Gaming

By analyzing the performance of different versions of the ad and making data-driven decisions, developers can optimize their campaigns for better results and higher conversion rates.

All Advertising is Performance Advertising

The evolution of targeting and measurement capabilities in TV advertising has provided marketers with an opportunity to execute campaigns with greater precision and measure their true performance.

Tips to Help Improve Business Financial Confidence

Improving your financial decision-making boosts your confidence and helps you make strong choices that grow your business.

5 Ways Digital Publishers Can Regain Control of Their Tech Stacks

Publishers need to perhaps remember that modernising their technology is only one part of the equation and that they need to continue to invest in quality editorial as well.

The Power of Upstream Thinking: How Challenging Assumptions and Asking the Right Questions Drives Sustainable Growth

By going beyond surface-level problems and digging deep into the behavioral roots, we can unlock insights that have the potential to reshape entire industries.

AA/Warc Report: Opportunities Wave a Welcome Flag Amid Economic Turmoil

As a recovering UK economy continues grappling with high inflation, the advertising industry is showing strong resilience by maintaining small but steady growth, according to the latest AA/Warc report.

How to Spot Holes in Your Integrated Marketing Strategy

Integrated marketing remains one of the most reliable ways to ensure that you steward your marketing funds, bring in the most leads to your sales funnel, and drive up customer loyalty. Don’t wait to start seeing results.

Soundscaping the Metaverse: Elevating Brand Experiences Through Sonic Identity

This will be a fatal mistake for brands as they begin to engage consumers in the metaverse, which, as we’ve seen, takes brand immersion to a whole new level.

Advertising Financial Products in 2023 – Where to Begin?

If budgets allow, these should be part of the strategy, but as long as you’re doing at least something to talk to your audience in a meaningful – and helpful – way, that’s a great step in the right direction.

Purifying Your Data: How to Drive Value Across Marketing Campaigns

The volumes of media data that marketers deal with will only continue increasing. This means maintaining a unified source of clean media data has to be an ongoing task.

The Real Risk Is Not Trying

It feels like our industry is losing its optimism and succumbing to a postmodern form of cynicism. We are allowing our distrust in tech and other companies that have misused it to drive our vision for how it could be used creatively.

What Regulators Should Know About AI – Opportunities and Challenges

As with any innovation, there will be bad actors, but it’s up to governments to work to ensure that the number of those is kept at a minimum.

What to Prioritize With Content Marketing When You’re on a Budget

When it’s handled effectively, content marketing shouldn’t just take money. It can make money for your organization, too.

Exploring Emerging Trends in Brand Activation: Harnessing the Power of Licensing and the Metaverse

As brands continue to adapt and innovate, we can expect more engaging and memorable activations that redefine the boundaries of consumer-brand relationships and help businesses thrive in an increasingly competitive marketplace.

Nostalgia Ain’t What It Used To Be: Why Advertisers Should Tune Into The Enduring Appeal Of The Charts

Nostalgia is often dismissed as the preserve of older generations, harking back to a rose-tinted, long-gone view of the world. But, in reality, it is an intense human emotion that works across all ages – and music can unlock its power and energy in ways that little else can.

Publishers Need an Opt-Out Strategy in 2023

In confronting the realities of data loss from changing regulations and standard industry practices, publishers need to look beyond quick fixes and to think long-term.

Amazon Ads: Creative for Change

Cannes Lions 2023 touched on many trends (from the rise of AI to bringing back humour in advertising) but also prioritised timeless themes, like building a brand with purpose. Amazon Ads led the charge on “creative change” with announcements and sessions ranging from media sustainability to mental health awareness campaigns. Amazon Ads joins Ad Net Zero On June 19, 2023,…

How Has Fandom Shifted & What Can Brands Do to Reach, Engage and Build Fanbases?

In light of the ongoing Women’s World Cup, we wanted to explore the ever-evolving landscape of fandom.

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