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Overcoming CTV’s Biggest Challenge
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
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Why a Balanced Tech/Human Approach to MarTech Is Key to Reducing Waste
Marketing shouldn’t be mentioned in the same breath as the air travel industry when it comes to waste—it’s a “bad look,” to say the least.
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How to Leverage AI to Retain Customers and Grow More Effectively
Ultimately, AI-powered insights are about driving performance for brands, and there’s never been a better time to take advantage of these capabilities.
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Why Brands Should Embrace Women’s Sports—and the Rise in Popularity—Stateside
Women’s sports have steadily gained popularity with a significant increase in viewership across a variety of leagues and tournaments on a global scale.
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Unleashing the Power of Retail Data – What Modern Marketers Need to Know
With these best practices, advertisers can future-proof their businesses against shifting consumer habits and privacy policies to deliver the right messages to the right people at the right time.
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Sports Betting Must Be More Entertaining, Interactive To Capture Gen Z
An intimate understanding of these audiences and cultures will shape the next generation of great consumer products, and the sports betting industry, too, is poised to experience its own revolutionary change in the coming years driven by Gen Z’s discrete tastes.
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We’ve All Forgotten YouTube. Here’s Why It Deserves a Second Chance
YouTube was both the place to build brands online and to see exciting, original content. But somehow, along the way, that’s been forgotten.
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Creative Wins: Brands That Value Creativity and Innovation Outlive The Competition
Human beings collaborating to be creative and innovative with ideas on how to connect brands to people who choose to buy into them is one of the most important investments a brand should use to succeed and thrive.
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Half-Time Talk – How to Harness the Biggest Marketing Trends for the Second Half of 2023
By continuing to invest in new creative technologies, automation processes, and activation platforms, marketers will be able to turn the challenges of the first half of the year into opportunities for the second.
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Beyond Brand Awareness: 7 Ways Out-of-Home Advertising Drives Real-World Action
By leveraging the potential of OOH and implementing innovative strategies, brands can connect with audiences on a deeper level and inspire action that yields more impactful results.
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Contextual Isn’t New, but Advancements Will Solve Marketers’ Headaches
As the industry is pushed relentlessly towards the edge of the third-party cookie tracking precipice, innovations in contextual are ensuring that marketers can meet and engage with their audiences in the new privacy-first world.
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Put the Story First: What Sports Marketing Can Learn From Wrob, Wryan and Wrexham
By Pete Jackson, Head of Planning at Trouble Maker You’ve just spent a king’s ransom on that big sports sponsorship. The deal will parachute you into the hearts and minds of a new audience group, leveraging the sport’s excitement and credibility as well. You’ve also done your due diligence. The value of the package has been checked by a third…
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Retail Media Networks Are on the Rise: Here’s What Marketers Need to Know
Consider the importance of a well-structured approach, and take the time to evaluate which platforms align best with your target audience and brand strategy.
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Thriving Amidst Disruption: Unleashing the Growth Potential of the New Economy
For brands that take the lead and lean into the seven principles of the new economy lies an excellent opportunity for new growth, while brands who remain stagnant or do not move at speed will be left behind.
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Shoppers’ Priorities Have Shifted, and Retail Brands Must Keep Up
By James Willoughby, Head of Retail at Sense The retail landscape is not what it was before the Covid-19 pandemic. Changes in shopper behaviour mean that traditional ways of advertising and connecting with consumers are no longer as reliably effective. People may now choose convenience and affordability over brand loyalty, as habits formed in lockdown continue to influence how we shop…
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The Next Frontier in Ad Infrastructure: Automation Between Buyers and Sellers
By automating laborious, time-consuming tasks, industry professionals will be freed to concentrate on what they do best.
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Creative and Context – a Match Made in Heaven for Advertisers
Creativity has always been our strongest weapon, but was pushed to the periphery during the era of ‘cookie-based’ programmatic targeting.
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How to Use AI to Target Auto Buyers Amidst Shift to EV
The transformational nature of AI is crucial in predicting real-time changes in automotive consumer behavior
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Melissa Orijin, Founder, Orijin Bees
Melissa is the CEO and founder of Orijin Bees, a multicultural toy company that challenges identity norms and celebrates the diversity of Black and Brown children and their communities.
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Audio Advertising is Set to Thrive in a Post-Cookie Landscape
Ad-supported offerings present very promising opportunities for marketers who are concerned about data privacy and the effectiveness of their advertising practices into the future.
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Marketing Is Learning Before the Market
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The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy
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Measuring AI Visibility in the Age of Generative Search
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Retail Media Has Been Measuring the Wrong Things. Hear From Inmar Intelligence’s Leah Logan
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What AI Visibility Really Looks Like with Caroline Giegerich, VP of AI at IAB