Changemakers: Logitech on Reaching Relevant Audiences
Seeing young-adult audiences gravitate toward more personalized and colorful products ranging from the clothes they wear to the phone cases they carry, Logitech realized there was an opportunity to create products that connect with these consumers. They launched a stylish line of colorful computer accessories and turned to Amazon Ads to develop a strategy that leveraged in-person event activations, Amazon Audiences, and Amazon Live to reach relevant audiences and get these products in front of new-to-brand shoppers.
Check out the full interview with Beatrice Aujouannet, global head of online channels, and Marjorie Borreda-Martinez, global head of e-tail.
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