Changemakers: Logitech on Reaching Relevant Audiences
Seeing young-adult audiences gravitate toward more personalized and colorful products ranging from the clothes they wear to the phone cases they carry, Logitech realized there was an opportunity to create products that connect with these consumers. They launched a stylish line of colorful computer accessories and turned to Amazon Ads to develop a strategy that leveraged in-person event activations, Amazon Audiences, and Amazon Live to reach relevant audiences and get these products in front of new-to-brand shoppers.
Check out the full interview with Beatrice Aujouannet, global head of online channels, and Marjorie Borreda-Martinez, global head of e-tail.
You May Also Like
The Modern Marketer’s Guide to Growth Due Diligence in Tech M&A
Growth due diligence is not just a risk mitigation exercise. It is how you discover immediate, post-acquisition value creation opportunities.
Is AI Pushback Driving User Acquisition Away From the Platforms?
As effective as Meta and Google are in finding and converting users thanks to their scale and technology, research shows that optimal performance comes from broader campaigns, including the open web.
The Computer Has Eyes So Fix Your Discoverability with Ross Kramer, CEO & Co-Founder of Listrak
Today’s guest is Ross Kramer, Co-Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary for creating better personalization, but Ross also breaks down how AI agents are changing product discovery, and why being discoverable now goes beyond traditional SEO. As Ross puts it, “computers have eyes,” which means if AI is doing the shopping, brands have some new rules to learn about getting found.
