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Unlocking the Metaverse: A Programmatic Guide
According to a 2022 report, 87% of U.S. consumers believe the metaverse will play a significant role in the way they interact with brands and 69% of marketers stated they were looking to build more experiences in metaverse-like environments in 2023.
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Web 2.5: The Next Frontier for Marketing Is Here
Web 2.5 can help by familiarizing consumers with the Web3 technology while also helping brands and marketers position themselves as leaders in the revolutionary space.
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Is This Peak Purpose? Five Ways to Avoid Purpose Jeopardy…
Despite the strong proof of enduring benefits around brand purpose, if committing to a purpose-driven transformation doesn’t feel right for your brand, it probably isn’t.
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We Need to Talk About Trust
From police forces to politicians to TV presenters, trust in the establishment has sunk to an all-time low. Mike Foster, founder and strategic creative director at Straight Forward Design, asks how brands can step into the breach.
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WTF Is a Digital Twin of a Customer?
Marketers were once able to rely on third-party cookies and other identifiers but, as these fade away and privacy regulation grows, they need to consider ways to continue delivering relevant advertising while ensuring they keep customer data safe.
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The Power of Audio as a Full-Funnel Channel
With the global digital audio advertising market expected to leap beyond $10 billion in spending this year, it’s clear that advertisers are waking up to the success that digital audio formats can deliver for their businesses.
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Jessie Wirtshafter, Creative Marketing Director, Dyla Brands
Jessie Wirtshafter has been working as a Director, Creative Marketing at Dyla Brands for 6 years. Dyla Brands is part of the Food & Beverage industry, and located in New York, United States.
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Why The Laughing Cow Wants to Remind Everyone That “It’s Better to Laugh At Life”
The Laughing Cow is the friend who brings the party to life and fills lives with laughter.
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Why Sustainable Delivery Is the Next Battleground for Retailers
Today, brands and retailers need to consider their supply chains from a consumer mindset to ensure brand loyalty.
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How Advertisers Can Use Automation to Lift Shrinking Ad Budgets
Let’s cover how agencies can implement automation to boost efficiency, decide what to automate via external partners and what to automate in-house, and identify next steps to reap the benefits of automation.
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Connecting with Latinx Millennials More Authentically
Photo: Igor Alecsander/Getty Images By Samuel Malave Jr, Creative Insights Manager, iStock and Getty Images Hispanic. Latino/a. Latinx. There are a bevy of terms that are used to refer to US descendants of Latin American countries. Latino/latina have been the most popularized, but in recent years there has been an effort to be more gender inclusive with the use of…
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Striking the Right Chord: The Middle Ground Between Music and Brand Suitability
Ensuring that brand messaging hits the perfect note with its audience is the key to successful marketing and brand loyalty.
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Q&A with Pierre Naggar, Director of Sales, UK at MINT
We sat down with industry veteran Pierre Naggar, Director of Sales, UK at MINT to discuss the key challenges for brands in managing digital advertising workflows, why brands should focus on campaign metrics vs audience data, and why AI is not coming for your job.
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Why Music Will Always Be the Answer Even When It Isn’t
The choice to use music or not use it, is crucial, but it’s a choice you must make, not one to just let happen
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3 Ways Your Traditional Restaurant Loyalty Program is Holding You Back
If your current restaurant loyalty program is missing the data to launch these kinds of personalized retention campaigns, not all is lost!
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Cannes Lions 2023: Opportunities and Challenges from Industry Experts
This year’s Cannes Lions Festival had it all – from parties and out-of-office ‘meetings’ to panels and discussions honing in on the trends, opportunities and challenges of the advertising industry.
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The Chick-fil-A Cows Are Back — And They Want Your Help On a “Code Moo” Mission
By Heather Taylor, Editor-in-Chief, PopIcon Breaking moos: they’re back! The Chick-fil-A Cows, beloved bovines at Chick-fil-A, are back and this time they’re issuing a Code Moo. What’s Code Moo? It’s an amoosing, original Chick-fil-A game and the Cows want fans to play it. Here’s the major incentive to playing: participants have the chance to be entered to win a year’s…
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The Value in Differentiating Advertising Performance and Effectiveness
When it comes to clearly defining advertising performance and effectiveness, the substance means the difference between wasting spend or positively impacting the business’s bottom line.
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Unlocking New Revenue Through Data Collaboration
The possibilities here are endless and extend across verticals – particularly those who traditionally have been data-poor, like automotive manufacturers.
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When It Comes to Pride Don’t Be a Bystander and Don’t Backtrack
For businesses as both employers and as brand owners, the LGBTQI+ community and its allies are important demographics to consider and support through Pride, and Pride related marketing and promotions.
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