News Archives

As Viewability Evolves Into an Enabler for Attention, Gaming Is Leading the Way

Gaming offers the high attention medium to meet billions of consumers and directly engage with them in ways other formats just can’t

Questions Any Advertiser Should Expect from a Contextual Vendor

In a technically complex digital advertising landscape facing significant economic headwinds, success relies on efficiency and ensuring that every dollar spent on advertising delivers real, tangible value.

The Future of Monetization for Mid-Tier Publishers in the Era of Unaddressable Media

The world has become dependent on a free and open internet, but the financial foundations are shifting.

Conversations with Chris Paul

NBA Star Chris Paul sits down with HBCU students from across the country to discuss his upcoming book, Sixty-One: Life Lessons from Papa, On and Off the Court.

Reach Beyond Big Tech Walled Gardens: Unlocking Unique Traffic Sources

As the digital advertising landscape has evolved into its current form, it’s evolved into two distinct areas, both essential for marketers: the Big Tech walled gardens, and the open web.

GA4: The Countdown Is On

It’s a bit late now to be considered an early adopter, but there’s still time to switch over to GA4 before Google forces everybody to.

Embracing the New Era of People-Based Marketing

Can we claim to understand a person if we overlook the content they consume, the information they engage with, the contexts they navigate?

Winning in a World Where Business Culture Is Culture. Four Ways to Make This New Reality Work for You and Your Brand

I can recall a time when business culture and culture culture were not only separate, but uninterested in each other. Boundaries were present. But today, business culture is culture. And it’s about time we recognize it.

Planet Fitness’ High School Summer Pass Program: A Binge-Worthy Campaign for Teen Fitness

New work from Barkley provides teens free access to gyms, prioritizing physical and mental health

Utilizing the Power of User-Generated Content to Boost Gaming User Acquisition

Game developers and marketers must explore innovative and effective strategies to stay ahead of the curve.

Navigating Connected TV: 5 Key Questions for Mapping Your Activation Strategy

Here we’ve selected five that lay out some of the most important considerations for brands crafting their CTV strategies.

3 Mobile Strategies for Building Brands in 2023

Mobile apps have grown in relevance and popularity as a safe and effective way to interact with customers.

How to Build a Data Advantage in the Fashion Industry

There are three steps you need to follow if you want to succeed with your data strategy: pick your objectives, build the data foundation, and then activate data.

Design Evolution: Sunny, Raisin Bran’s Mascot

2023 marks the debut of a brand-new Sunny design featured on Raisin Bran. To celebrate, we thought we would take readers on a trip down memory lane of Sunny’s many iterations.

Double Trouble: How to Avoid PPC Pitfalls

As well as Google’s own algorithm changes, there are also developments in third-party cookie regulations that marketers need to be aware of, and the developing capabilities of AI.

The New Rules of Marketing in a Recession

Disney. Lyft. Buzzfeed. Whole Foods. From big brands to small businesses, from layoffs to closures, the recession is affecting everyone.

The Important Lesson Advertisers Should Take from the Writers Strike

This struggle between studios and writers may be an age-old challenge, but this strike shines a light on something that should make every advertiser take notice.

Is Neuroscience the Future of Attention Metrics?

As the industry continues to grapple with obtaining usable attention metrics, neuroscience provides a path to better outcomes that are increasingly agile, affordable and accessible.

Customer Effort Score: What It Is and How to Use It

Broadly speaking, a customer effort score measures how easy or difficult it is for a customer to resolve a given issue with a company’s customer service team.

3 Strategies for Building a Competitive Brand Edge with Anonymous Users

Zero-party data, information shared directly by consumers offer compelling opportunities to leverage existing digital infrastructure to collect customer data.

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