News Archives

Why It’s Time to Revert to Back-to-Basic Innovation

It’s becoming increasingly clear that for brands to truly understand their audience, going back-to-basics is the most innovative approach to take.

Travel CMOs: What You Need to Know about 50+ Travelers

The 50+ audience has the spending power, freedom and flexibility to enjoy a wide range of travel experiences, and they’re making plans now.

Why Advertisers Can’t Reach 70% of Their Audiences

Finding a sustainable, cost-effective way of reaching consumers, combined with closer relationships between advertisers and publishers, is where it all begins.

5 Years of GDPR: Good Intentions; Underwhelming Execution

Although the GDPR was introduced with the aim of protecting personal data, its effectiveness has been undermined by several key factors.

Ten Tips to Make Your Direct Mail Leave a Lasting Impression

Let’s consider 10 ways that your business can create posted communications that deliver a compelling return on your marketing budget.

The Talent Pool – How Internal Mobility Benefits All

The benefits of working in a network for career development and movement can be built on for employees at all levels but it is particularly relevant for early-stage talent.

Chat GPT Plugins – Who Are the Winners and Losers From OpenAI’s Latest Game-Changing Innovation?

By implementing robust data privacy and security measures brands can make the most of this rapidly evolving AI landscape.

Taking an Ethical Approach to Audience Creation

These privacy-by-design solutions will allow companies to build their audiences ethically and effectively.

The Open Web is Ready To Reclaim Its Starring Role in Digital Advertising

Brands have the opportunity to be the catalyst for a more equitable, balanced and ultimately more sustainable marketplace.

Programmatic Darwinism: How Publishers Are Determining Which Supply Chain Components Survive

Sellers of digital media must continue to demand a more efficient, transparent and sustainable supply chain that delivers on the true promise of programmatic.

Why Brands Need to Become Data Farmers

Best practices for collecting, controlling and capitalizing on first-party data assets

More Businesses are Moving the Universal Customer Profile Beyond Marketing

Many companies with highly secure data processes are going to be resistant to major sudden changes.

With TikTok Taking Over, Here’s What Marketers Need to Know

With TikTok’s ad revenue set to increase, it’s clear that this platform will have staying power among brands and marketers.

It’s Easy to Give Your CTV Strategy a Performance Boost

Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.

CTV Is Growing up Fast – Here’s What That Means for You

With the technology to plan and execute in terms of a holistic omnichannel view of the market, marketers can really start to guide and clarify the new possibilities which are opening up.

Despite NFTs and Cryptocurrencies, Blockchain Will Be a Must for Marketers

While many people associate blockchain with cryptocurrencies and NFTs, its applications go far beyond digital currencies.

Revolutionizing Relevance with Customized Healthcare Audiences

How ‘Pineapple on Pizza’ Can Help Managers Build a Connected Team – Part 2

The biggest shift lies in changing the mindset and structure around professional ascension being focused on people management.

Chipotle: Real Ingredients for Real Athletes

Newest iteration of the campaign features NHL phenoms Matty Beniers and Jack Hughes and shines a light on authentic fans pushing the envelope in their sports.

Upfront Slam Dunk: Why Women’s Sport Will Lead the Way in 2023’s Hottest TV Deals

Whatever deals are struck, the sheer energy of women’s sports coverage means brands will be racing to land endorsements.

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