News Archives

International Women’s Day: Why a Gender-Responsive Approach to Brand Strategy and Creativity Is Needed to Drive Real Change

2023’s International Women’s Day theme – DigitALL: Innovation and technology for gender equality explores the impact of the digital gender gap

The “Bicep Doughboy” Discovery Hints The Pillsbury Doughboy Might Have A Very Different Origin Story

By Heather Taylor, Editor-in-Chief, PopIcon Who is the Pillsbury Doughboy? As one of the brand mascot’s biggest fans, I used to feel confident about answering this question. The Pillsbury Doughboy was a sweet, friendly character born out of Leo Burnett’s critter agency. In 1965, Leo Burnett copywriter Rudy Perz imagined a tiny boy made out of dough popping out of…

Full Court Press: Why Marketers Should Look to Programmatic DOOH for March Madness Success

March Madness and other tentpole sporting events are rightly seen as key opportunities for every marketer out there.

From Luxury to B2B and Everything In Between: How Brands Across All Categories are Using Addressable TV

This roundtable report covers topics ranging from how best to use data to the increasing importance of personalized creative and beyond.

QuickFrame’s Guide to Video Production

QuickFrame’s Guide to Video Production teaches the vocabulary needed to communicate and collaborate with videographers, content creators and production teams.

Here’s Why I Doubled Down on Market Research

Media measurement as a field is experiencing massive disruption right now. From its outset, it never gave a holistic audience understanding.

Equipped With AI, Brands Can Battle for a Privacy-First, Open Internet

AI holds the key to the future of privacy-first, advertising on the open web and will completely transform all aspects of marketing.

Advertising for Women: A Digital Look Into Gender Equality for International Women’s Day 2023

Gender inequality in the tech sector is evident, an issue that requires more investment, more support, and more action.

Meet HAPII, The New Face of HungryPanda

By Heather Taylor, Editor-in-Chief, PopIcon On February 20, 2023, HungryPanda, the world’s leading overseas Asian food delivery platform, announced a new campaign including a new brand identity. HungryPanda’s new face is HAPII: a brand mascot who may be seen on HungryPanda packaging, marketing assets, and the HungryPanda website and mobile app. Who is HAPII? Let’s find out more about the…

How to Avoid Reactionary Marketing Spend

As the recession approaches, now is the time to challenge conventional wisdom and go all-in with your marketing initiatives.

How UK Advertising Drives Convergence Across Creative Sectors

Why does the UK Government choose to support UK advertising businesses at global events from Advertising Week to SXSW to Cannes Lions or Shanghai International Advertising Festival?

Want To Grow A Sustainable Brand? Don’t Advertise to Environmental Activists, Do This Instead

Now is the time to rethink audience targeting, ditch the green tax, embrace new cultures and lean into humour.

Advanced TV: What Does This Hand of Cards Bring to the Table?

Advertisers and agencies’ rising confidence in Advanced TV channels is grounded in their ability to deliver against marketing priorities.

Third-Party Cookies Will Die. Then What?

Get comfortable with “walled garden world” scenarios and prioritize investments in media, technology and data capabilities accordingly.

Maximizing Creativity, With the Power of Data and Purpose

Maximizing creativity, with the power of data and purpose, is where brands can differentiate themselves from their competitors

Local Matters: Why Local TV News Is Always an Essential Media Buy

Local news matters, and local TV is still the leading way (even when the path darkens) to reach a local audience.

Claritas: The 2022 US Hispanic Market Report

In this report, we provide unique data, analytics and actionable industry insights that will help you effectively engage the fast-growing Hispanic population.

How App Marketers Can Keep the Economic Engine Running Through the Recession

App marketers should be smarter with spending and reinforce the foundations of their strategies with an understanding of their user personas.

The AI Arms Race: How Tech Can Generate and Detect Fakes in the Age of Misinformation

While machine learning capabilities have evolved to detect misinformation, some AI systems have also emerged to create and proliferate it.

Are You Really Measuring Brand Experiences? We Are.

Measuring the effectiveness of brand experiences is what clients have been asking agencies forever. GMR has the answers.

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