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The Upside of Digital Audio Advertising in a Downturn
And as the number of people who consume traditional media keeps declining, it’s giving small businesses greater opportunities to reach younger and more diverse audiences. Their next generation of customers.
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Why Smart Data Collaboration (and Data Clean Rooms) Will Be Key to Marketers’ Success in 2023
With collaborative insights made possible through data collaboration and clean rooms, marketers will be well on their way to accelerating business transformation in 2023 and beyond.
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Game On! Mr. Peanut Is Heading To Super Bowl LVII!
Do you remember the last time you saw Mr. Peanut at the Super Bowl? The brand mascot’s last appearance at Super Bowl LIV in 2020 when the character sacrificed his life for pals Matt Walsh and Wesley Snipes.
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The New Startup Marketing Paradigm
That’s the best thing about rewriting the startup marketing playbook. You get to start from scratch—tabula rasa.
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Why IP Address Intelligence Data Is Key for MSSPs – and Cybersecurity Protection in General
IP address intelligence data won’t stop criminal cyber activity, but it can provide an additional, valuable layer of protection for in-house teams or MSSPs
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2023 Predictions for Marketers
At year-end, we’ll look back to see how accurate our soothsaying was. We’ll measure our hits and misses and then, as always, make a new set of predictions for 2024.
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Looking For a New Job? Become a PLANTERS Peanutter or Oscar Mayer Hotdogger!
PLANTERS is on the hunt for three Peanutters to chauffeur the iconic Mr. Peanut. And the Oscar Mayer Wienermobile is seeking 12 applicants to join the 36th Hotdogger class.
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How to Represent: The Act of Creative Representation
Representation matters in creativity on every level. We all know that. The truth is without true representation, the work suffers.
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7 Ways to Keep a High Profile, Even During Tough Times
Now is not the time to hit the snooze button on your PR and communications efforts, but to invest time and effort into crystallizing your company’s story and fortifying its reputation in the marketplace.
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Content Marketing vs. PR: Why You’ve Been Thinking About It All Wrong
By Alyssa Patzius, COO of Influence & Co., When it comes to PR and content marketing, there’s often a disconnect. People associate PR with promotion, a kind of display to sway public perception. The view of content marketing is very different: It’s all about leading a buyer with education rather than selling to them directly. This is an important distinction,…
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The Challenges of Measuring Business Outcomes Across Platforms
In today’s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers. As audiences shift between linear TV, digital platforms, and streaming services, the traditional metrics used to gauge effectiveness have evolved, necessitating new approaches to quantifying success. This panel will explore the historical differences between linear and digital measurement, the unique challenges that have…
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5 Key Trends You Need to Know About the State of CTV Viewers
One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are constantly evolving. From acceptance of ads created by AI, to the shift to shoppable ads and embracing ad-supported models join LG Ad Solutions for 5 trends all advertisers should know about CTV viewers going into the rest of the year.
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Let’s Not Be Distracted by Instream vs Outstream: UX Eclipses Them Both
With a relentless focus on great user experience – taking in the many nuances that this entails – a more discerning form of standardization lies in reach.
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Pick One: Are We Branding or Selling Today?
Retail data unlocks new potential for conversions and brand growth. Innovative brands are measuring real business outcomes across all audiences and channels.
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From Spend to Staffing: A Holistic Look at Connected TV Advertising
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
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New Year — Better You: Industries That Should Use Influencers to Benefit From NYE Resolutions
To boost your brand in the first quarter of the year, consider partnering with content creators who are active and have an understanding of the wellness goals of your audience.
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Freedom and Trust: The Secret Happiness Formula Behind a Community-Led Workplace
A focus on autonomy and collective ownership allows employees to belong to and own their role far more intrinsically than they could in an over-engineered hierarchy.
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Could a Brand Mascot Persuade You To Eat More Vegetables?
Would you start to love vegetables if Veggieman asked you to?
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3 Ways CMOs Can Stay Ahead of Publisher Chaos Coming in 2023
These 3 recommendations can help marketers, their teams and agency partners navigate what stands to be significant 2023 publisher changes while taking control of ROI.
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What Media Companies Need To Know About Employee Engagement During A Time of Crisis and Redundancies
Empathetic and in-depth support should be a given from employers, especially against the backdrop of the pandemic and current cost-of-living crisis.
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LATEST POSTS
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Identity’s Next Challenge: Why Accuracy Matters More Than Ever
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If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
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Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
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Marketing Is Learning Before the Market
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The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy