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Forensic SEO: What to Do Now With Your Search Marketing Strategy

The more ticks that telling content received, the greater chance a brand has of first-page coverage.

How Interactive Audio Ads Can Help Brands Reach and Inspire Audiences

Whether you’re new to advertising or have experience creating audio ads, one way to create a memorable experience for consumers is to add an interactive element to your audio ads.

How to Build Immersive Experiences With Interactive Video Marketing

Explore more ways Amazon Ads can help you reach and engage your audiences in the places they love to be.

Performance Will Encroach on Brand Spend – Where CMOs Least Expect It

As budgets tighten, and as consumer privacy continues to drive decision-making, we should expect to see more marketing budgets adopt a hybrid strategy that incorporates performance.

Focus on Post-Purchase CX to Grow Revenue and Boost Engagement

By Sharat Potharaju, Co-founder and CEO, Beaconstac Total marketing budgets amount to between between 6% to 14% of a company’s total revenue and marketing teams spend a large portion of their budget on new customer acquisition. Yet, marketers can maximize their budgets by refocusing their efforts on generating customer relationships that endure beyond the first purchase interaction. Acquiring a new…

High Impact TV: How to Optimize Your Creative & Media in An Evolving Landscape

Marketing will be about creating an end-to-end 360 ecosystem that includes truly shoppable ads, multiple channels and measuring each part of the purchase cycle so we can know exactly what drives sales conversions.

3 Reasons Search Data Should Be Your Top Priority in 2023

With the clear value search data can demonstrate, brands that place it front and centre will gain a clear view not only of a moment in time, but also – crucially – of predicted consumer behaviour in 2023 and beyond.

Ad Tech Execs on the Trends That Will Drive 2023

As we focus on 2023, we asked the Audigent executive team to predict the big trends and major events that will shape digital media and advertising over the next 12 months.

Podcasts Are a Pick ‘N’ Mix for Audio Consumers

For advertisers already tapping into commercial radio or streaming audio, it makes perfect sense to add podcasts to the mix to strike that deeper connection with a message that is proven to be more memorable.

Representation Matters: The Power of Inclusion in Advertising

Getty Images collaborated with Citi to develop global Diversity, Equity & Inclusion Imagery Toolkits, setting a standard for authentic representation, celebrating identity, and improving our understanding of different cultures, including cultural nuances in Mexico.

Three Ways Subscriptions Deliver, Just in Time for Peak Holiday Gifting

The opportunity to grow a gift subscriber into a long-term customer is exactly the source of growth most retailers are seeking—the legendary conversion!

Reinventing the Ad Experience: From Content to Cart

With industry changes unfolding that will impact how advertisers reach consumers, the strategic use of content can help brands continue to deliver ad experiences customers actively want to engage with.

3 Predictions for 2023 MarTech/AdTech Trends

Here are three other trends anticipated for next year.

Going Premium: Understanding What Gen Z and Millennials Value

According to Kelly Revestijn, Senior VP, Strategic Planning at Advantage Unified Commerce, the pandemic “created lost time for GenZ and Millennial consumers.

The M&M’S Spokescandies Head To Super Bowl LVII For a “Legendary” Return

It’s not even 2023 and we already have a confirmed brand mascot for Super Bowl LVII! Make that several mascots — specifically spokescandies.

The Behaviours That Defined 2022

Brands can look to help people justify their instincts for self-preservation through emotional spending, and positioning themselves and their products as a way to fuel that self-gratification many will be craving throughout 2023 and beyond.

Hello, My Name Is 0xcAD39b010B80524c8BC7F43FdbA04372dD7114b3

There’s little risk in experimenting with this corner of the emerging Web 3 world. And it’s a great way to be prepared for the tremendous change that lies ahead.

How Nonprofits Can Meaningfully Engage With Consumers And Inspire Action

Nonprofits are a brand like any other. As such, it is important to have an authentic vision and voice and equally important partners that genuinely believe in what you’re doing.

Same-Same but Different: Advertising Trends That Will Have Real Impact in 2023

As ever, an omnichannel approach will be the key to success for omnipresent brands and the marketers that can build a complete picture of consumers without cookies will take the cake.

How Cinema Became Measurable

The cinema advertising transformation is very much still underway. As they say in the ‘biz, the camera is still rolling.

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