News Archives

Let’s Talk Programmatic: AW360 Sits Down with AI Digital’s Founder and CEO

In this AW360 interview, we speak with Stephen Magli, Founder and CEO of AI Digital to get his thoughts on the state of programmatic and what lies ahead for the industry in 2023.

The Big Picture for Advertising in 2023: Optimism Wins Out

Alongside recognition that the next 12 months will likely bring more financial turmoil, there’s optimism about finding ways around challenges and harnessing emerging opportunities

Advertising Innovators Are Poised for Change 2023

Clinging to certainty is understandable, but not always the best route to survival in periods of turmoil.

AI Will Solve the Cookie Conundrum but Advertisers Must Act Now

A wealth of opportunities have opened up for the post-cookie era thanks to advances in AI technology.

3 Tips to Generate Customer Loyalty in an Economic Turndown

Although times are uncertain, be certain you’re putting a proactive foot forward and making every customer connection count.

70% of Your Consumers Are Now ‘Invisible’ to Your Adtech Stack – How Did This Happen, and What Can You Do About It?

To continue to reach consumers, advertisers must work with publishers via a privacy-safe tech infrastructure to find, scale and activate their consented consumer data, including the opt-out consumers.

A Bitter Tweet Goodbye

Only time will tell if Musk’s recent interventions have shaken the foundations of the social media marketplace or proven to be little more than a storm in a Tweet cup.

Sing the Blues: How Marketers Can Turn up for Consumers in a Downturn

Shoppers expect brands to step up during the cost-of-living crisis. But many marketers are working with smaller budgets.

How Brands Can Stay in Step with Shifting Standards and Sensitivities

Cultural sensitivities are changing fast and brands need to keep up. That doesn’t mean you will always get it right, but you have to try.

A Complete Guide to Influencer Outreach

There are so many types of creator programs to choose from when considering what works for you, including unpaid user-generated content all the way up to working with celebrities.

Under One Roof: Know Me, Know My Household

Understanding household composition, from occupant life-stage to individual habits and preferences, is the new battleground for data integration and interpretation.

Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The Frosted Flakes Mascot

Calling all brands! Do you have a New Year’s Resolution which looks like it’s open to making a mascot? Look no further than Newt the Gnu.

Behind the Work: Girls Rise Up

We hope this brings the case and its related issues to a wider audience. VayNoire is eager to take on any future projects which tackle the issues faced within society by the Black community.

Who Will Mourn the End of Gender Targeting in Advertising?

The very act of binary gender targeting is hopelessly out of date. Will the ID solutions and CDPs ever offer a ‘they/them’ audience attribute alongside he and she?

The Power of Storytelling: Building Customer Trust, Reaching Brand Goals

By leading across strategy, product innovation, smart use of data and creative transformation CMOs must craft the brand stories that build this critical trust.

Shake Up Your Marketing & Consider Smarketing Instead

A good place to start is your marketing and sales alignment, turning your people into Smarketers. Taking a Smarketing approach combines the strengths of both teams.

How Programmatic Advertising Can Make Christmas Come Early for Small-to-Medium Retailers

Programmatic advertising offers small-to-medium retailers the opportunity to maximise advertising budgets, boost campaign performance, putting them on a level playing field with larger players.

AWNewYork 2022 Trends Report

Download the AWNewYork 2022 Trends Report, featuring the best quotes, high-level takeaways and overall highlights from this year’s event.

How Gen Z Is Shaping the 2022 Holiday Shopping Season

From in-store shopping to gifts laced with meaning, brands will need to pay attention to this generation as it gains spending power.

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

“The Story of Lidl Bear” follows the overnight success of the Lidl Bear. While the bear does not express any emotions in its furry face, this does not stop it from becoming a viral sensation.

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