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How to Make the Most of Your Marketing Budget During a Downturn
Although cutting the marketing budget during a recession or near-recession might make sense from an administrative standpoint, it’s a detrimental move for the overall success of a business.
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Using a Brand to Combat a National Crisis and Care Deficit
How does a little known brand navigating one of the greatest crises in American history emerge as a key player? It takes care.
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The Rise of the Surfaces Economy: What It Means for Consumers and Marketers
How ‘Screen Zero’ is Driving the Future of How We Consume Content By Abhay Singhal, Co-Founder of InMobi Group, CEO of InMobi Advertising Platform The preeminent market maker, Apple, once again used its phone-in-hand dominance to chart a clear course toward a more efficient and ubiquitous mobile era with the release of iOS 16 – and the message is loud and…
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Build Value While Honoring Values. Rethinking Data Strategy in the Age of Data Privacy & Protection
It’s easy to see how brands that embrace the new rules of the road will position themselves for success.
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The Shift to Streaming Is Now a Lock – And That Means CTV Ads Are About to Get Much, Much Better
The rise of multi-screen content has forever changed the future of television—and now the experience gap between linear TV and streaming is closing too. And for intrepid brands ready to capitalize on it, the golden age of CTV advertising is finally here.
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To Resonate with Wellness Audiences, Here’s Why Listening Comes First
By deeply understanding our audiences first, we can meet users with the right message at the right time, empowering both us and our advertising partners to make a difference in their health and wellness journeys.
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How to Capture Holiday E-Commerce Growth Despite Economic Uncertainty
While the economy and consumer confidence continue to fluctuate, retailers can still win this upcoming holiday season.
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6 Ways to Interrogate Your Ideas to Become More Socially Aware
Dealing with bias requires examining your assumptions and the assumptions of other professionals’ work for a brand or entity’s communication.
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How to Future-Proof to Prepare for Economic Uncertainty
There is no one playbook that will work every time the economy shifts, so agencies need to prioritize nimbleness and adjust quickly to change.
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Countdown to the 2022 Macy’s Thanksgiving Day Parade!
We’re only a few weeks out from the 96th Macy’s Thanksgiving Day Parade and this year is full of characters!
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The Good News for Brands: New Study Reveals Inflation Is Not Crushing the Holiday Spirit and Other Consumer Shopping Trends This Season
Unfortunately, 2022 is throwing retailers another curveball. Rising inflation and accompanying monetary policies have ushered in profound economic uncertainty.
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Why a Creative Philosophy Can Drive Your Agency’s Work and Level of Success
If you choose to go through the exercise of forming a creative philosophy, it pays to remember that the principles set must align with the agency itself.
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Who Is Today’s UK Consumer – and Why Should Brands Take Note?
Recent world events have shifted people’s priorities: from where they live to how they work and what they purchase. Here’s what this means for brands.
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Meet Ruby the Roo, Australia’s New Tourism Ambassador!
Tourism Australia has never had an animated ambassador until now. In a new global campaign, Tourism Australia is encouraging travelers to “come and say g’day” and join their unofficial national mascot Ruby the Roo in finding adventure across Australia.
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A Brave New World
So, to be a brave client doesn’t mean you have to be risky or loud as a brand, doing something silly or obtuse.
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What’s Real, What’s Next and What’s the Noise?
Advertising Week 2022 kicked off Monday with gripping insight into the future of digital marketing, hosted by Drew Stein, Founder and CEO of Audigent.
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Restoring Consumer Trust Through Closer Advertiser and Publisher Collaboration
First-party publisher data in marketing campaigns will play a major role in building a more responsible web. So advertisers and publishers must combine forces to restore consumer trust within the digital marketing industry.
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Creepy by Any Other Name Is Still Creepy
Because creepy is still creepy by any other name, the cookie is not coming back. But adtech companies, advertisers, and publishers do not need to cry over spilled milk.
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Rules of Business Change: How to Keep Transformation on Track From the Start
The dedicated, undistracted and undiluted resource provided by an independent business transformation team can fix your problems, regardless of their nature.
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It’s Time to Electrify Auto Marketing
Flying cars may have been a sign of the times on “The Jetsons,” but in real life, electric vehicles (EVs) are ushering us into the future.
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