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Why Elon Musk’s Twitter Acquisition Could Bring Even More Advertisers To Gaming
The future is uncertain for Twitter and many other social media platforms. However, as the internet continues to evolve new and exciting ways to communicate will emerge.
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Top 5 Challenges for the LATAM Adtech Universe… and How to Solve for Them
LiveRamp just completed a survey on cookies preparedness in LATAM in partnership with ComScore. An initial look at the results show that in the region, there is some confusion as to whether online marketers and publishers in the digital marketing space are in fact, using cookies.
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ReachTV Announces Two Promotions to Executive Ranks
New roles will support the rapid growth of the streaming television network’s distribution and new advertising offerings
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Social Media Success – Leveraging It the BeReal Way
The best plan for brands intending to leverage BeReal during Golden Quarter and beyond is to stay abreast of the updates so they can fully understand how they may impact their strategy surrounding the app.
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Channel Marketers: Here’s How to Maintain Data Integrity + Focus on Accuracy
With privacy-first data practices becoming standard in the industry, marketers are looking for other resources when it comes to gathering potent insights.
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How Can Image Streaming Benefit Premier League Clubs in the 2022/2023 Season?
While the Premier League hasn’t changed too much in recent years, the way fans watch and engage with the competition has.
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Offensive v Defensive Marketing in the Face of Economic Uncertainty
With signs suggesting that the economy may struggle over peak, brands need to be prepared for a number of different scenarios.
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Four Fundamental Shifts in Advertising and Media
In the wake of the pandemic, brands must navigate complex and sensitive issues, from intensifying political polarization to calls for social justice and a looming economic recession. Meanwhile, whether it’s the deprecation of the cookie or the launch of new platforms, technological change is accelerating.
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The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps
We may be more than 600 days out until the Paris 2024 Summer Olympics, but the games’ “Les Mascottes” have just been unveiled to the public.
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Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!
The FIFA World Cup officially kicks off in Qatar on November 20 and La’eeb is ready to play! Wait, who’s La’eeb? He’s the official mascot of the FIFA World Cup Qatar 2022!
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Why Sophisticated AI Is the Natural Next Step in the Evolution of the Marketing Toolkit
Today, adopting a deep learning solution is frictionless and flexible. There’s no need to retrain your team or reinvent your marketing pipeline.
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4 Marketing Strategies to Stay Ahead of the Recession
Economic turbulence can be daunting, but companies shouldn’t lose sight of the bigger picture.
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Is Creative … Dead?
I’m confident in the future of our creative industry for a few reasons, but the big one is represented by the one thing that AI cannot replicate: nuance.
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Content Velocity: Fueling Exceptional Experiences Goes Far Beyond Scaled Production
So, let’s stop where I started. Customers are hungry – starving in fact – for new kinds of experiences from the brands that they interact with, but instead of hearing “I want my MTV”, we should all hear “I want relevant content now, ASAP, immediately, please”.
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Why Marketing’s Love Affair with Specialists Must End
The ultimate test is to challenge everyone to have accountability in the outputs they oversee. This will keep skills developing, engagement high and your team operating like a best-in-class marketing organization.
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From BOGO to Best-in-Class: How CMO Doug Zarkin Transformed the Pearle Vision Brand by Thinking Human
While category competitors continue to rely on promotions and D2C brands grapple with quality of care, Doug and his team are laser focused on continuing to elevate Pearle Vision to a completely different level – as a brand focused on care and connection…a trusted member of the community.
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Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas Advert
We never quite know what kind of jam Aldi UK’s Kevin the Carrot will end up in during the holidays. What we do know is Kevin has a fondness for global pop culture lexicon.
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Inflation Sure Sucks. But What Does That Mean for Marketers?
By remaining vigilant and demonstrating that brands understand their customers’ concerns, companies stand to build meaningful, loyal relationships.
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How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising
Contextual targeting is the core of the future of advertising. Both Google Topics and programmatic DOOH can bring this next phase into reality, and will allow advertisers to step confidently into this brave new world.
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The Power of Personalization without Prying
Using a few simple generic attributes like time, location, and genre, it’s possible to deliver dynamic and personalized content that aligns with a listener’s interests and immediate circumstances.
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Identity’s Next Challenge: Why Accuracy Matters More Than Ever
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If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
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Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
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Marketing Is Learning Before the Market
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The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy