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  • AW Events
    • AWEUROPE 2026
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWASIA 2025
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
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      • The Social Element Hub
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      • Commerce Media Insights Presented by Kinective Media
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Reinventing the Ad Experience: From Content to Cart
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Reinventing the Ad Experience: From Content to Cart

With industry changes unfolding that will impact how advertisers reach consumers, the strategic use of content can help brands continue to deliver ad experiences customers actively want to engage with.

This panel will showcase campaigns in which content influenced decisions on channel choice, creative design, and audience-building strategy, helping brands raise awareness, drive business results and create connections with their customers.

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LATEST POSTS

  • Marketing Is Learning Before the Market

  • The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy

  • Measuring AI Visibility in the Age of Generative Search

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LATEST PODCASTS

  • Retail Media Has Been Measuring the Wrong Things. Hear From Inmar Intelligence’s Leah Logan

  • What AI Visibility Really Looks Like with Caroline Giegerich, VP of AI at IAB

  • Brittni Hutchins, President of Venables Bell + Partners

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