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How to Build a Successful Measurement Plan for 2023

Tomorrow’s successful marketers will embrace a successful measurement foundation that’s built on first-party data, underpinned by a strong tagging strategy.

Hey, America: Get Ready for World Cup Fever Now, Not in 4 Years’ Time

Can you feel the rumblings of excitement? The slow burn of anticipation? That’s the feeling around the world of soccer fans getting ready for the World Cup this November.

Winning in TV Streaming: Turning Content into Coin

Whatever the future holds for TV streaming, one thing is clear: personalization and accountability is key.

Programmatic Digital OOH is Boosting Advertising Efficiency, Accessibility & Meeting the Needs of Modern Marketers

Marketers are incorporating DOOH into their omnichannel digital media mix — this means they are leveraging the same audience data, ad buying platforms, and measurement partners that they rely on for their other media channels.

How Data Can Inform Better Creative

When fighting for attention has become harder than ever, data is our best ally to supercharge creative thinking.

What to Know About Gen Z Streaming Behaviors

With streaming TV at the heart of their entertainment experience, a robust streaming strategy should underpin any marketing plan that aims to connect with this audience.

CTV Is Growing up Fast Under the Spotlight of the Global Ad Industry

Now is the time for advertisers and publishers to start figuring out the role of CTV in their plans and work together with trusted ad tech partners to help them ‘test and learn’ their way to success.

Communicating Sustainability: Reaching Audiences With the Right Message, in the Right Place

While consumers clearly care about sustainability practices by the brands in which they do business, there is a disconnect between brand actions and consumer understanding.

How to Build a Better Brand — and Why You Want One

Capitalism is going to be with us around for a while, so let’s get better at it.

Sports Streaming Wars: Why We Need to Talk About Data Transparency

This bigger-picture approach means feeding smart TV data into the wider sphere of rights holders and marketers, to shape a common value currency.

The Power of Partnership: Driving Engagement Within a Convergent Entertainment Landscape

Each of today’s convergent entertainment players has its unique ability to leverage data on behalf of advertisers.

The 4 Biggest Challenges Facing Hispanic Professionals in Advertising Today

In a recent presentation of the 2022 Agency DEI report, an attendee literally referred to me as a unicorn. I love unicorns, but seriously?

First-Party Data Can Solve Ad Targeting’s Bias Problem. Here’s Why It Hasn’t.

Saying goodbye to bias in ad targeting isn’t just the right thing to do, it’s also a pretty lucrative business driver for any scaling brand.

NFTS: Love ‘Em or Loathe ‘Em, You Can Learn From Them

There is enormous potential for NFTs to be used for greater, purpose-led initiatives when you look beyond the hype.

Drop It Like Its Hot – Everything You Need to Know About Drops

If managed correctly, drops offer a way of tapping into your existing customer base and driving repeat revenue by building a sense of excitement and exclusivity.

Defending Your Marketing Budget for the C-Suite

Holistic measurement — viewing all business drivers both internal and external — provides clear evidence of the importance of marketing spend on sales, alongside a well-articulated plan to leverage this data for increased performance.

5 Rules to Reaching the Widest Audience Possible with Your Next Creative Campaign

Brands that think outside the norm stand out, and the tools with which to do so are already waiting for you, from innovative Web3 technology to bold talent partnerships and multi-generation appeal.

How Cultural Understanding Brings More People to the Table, in Nutrition and Overall Well-Being

For health and wellness brands and marketers today, the importance of cultural competency in reaching audiences can’t be overstated.

What Should Every Marketer Know About Millennials?

As one of the first generations to make the switch from an offline to an online world, the same old tactics don’t apply.

For 50+ Consumers, Here Are 5 Reasons Why There’s No Place Like Home

Consumers 50+ are a must-win demographic that can represent significant bottom-line value to any real estate or home products or service marketer.

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