News Archives

How New Developments in Applied AI Can Be Used More Widely in Business

The advancement of AI provides tools at our disposal, not machines competing for our jobs: so AI is more of a companion than a rival.

‘Just TikTok It’: How Gen Z Are Replacing Traditional Search Engines With Social Media

Linear and traditional media have a chance to use channels such as TikTok and others to enrich a story and create interactivity by using the platform in more dynamic ways.

Predictions-Based Advertising Is The New Era of Winning Consumers to Your Brand

Using predictions-based marketing allows you to automatically engage your audience by requesting their input, which allows people to showcase their knowledge – a thing most enjoy.

Why Digital Music Is One of the Most Effective Ways to Reach Hispanic Audiences

Adding música to your digital marketing efforts to engage multicultural consumers can deliver wonderful results during Hispanic Heritage Month and all year long.

How Independent Apps Can Affordably Scale and Overcome Data Chaos in the Era of Privacy 

As the industry learns to adapt to the evolving privacy landscape, app developers need to find new ways to bridge the gap between fragmented and incomplete data.

Building Consumer Trust Through Authenticity

Nurture those connections — engage with them, listen to them and act when required, and you’ll convert those customers into your biggest cheerleaders, all while improving your business for the better in the process.

The Secret to Getting Advertising Right for Diverse Audiences, as Revealed by Three Ads That Hit the Mark: Macy’s, Mastercard and Nike

Advertising which tells real, inclusive stories well will always have a solid chance of going that extra mile and winning a “diversity dividend” too.

Meet Generation Alpha

As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action.

3 Steps to Becoming a More Trusted Marketing or Agency Leader

Take these steps to start thinking and acting like a trusted leader

Top Takeaways From DMEXCO 2022: Muted Economic Outlooks Shape Industry Conversations

From prioritising privacy, value, and visibility, to the nature of the event itself, DMEXCO attendees weigh in on which trends and opportunities caught their attention.

Is Sports Advertising Poised to Be a Woman’s Game?

All to say that now’s the time for more advertisers to step up to the plate and bring female-focused stories forward.

First-Party Data and Industry Collaboration Will Fuel the Post-Cookie Evolution of Digital

As both sides of the advertising ecosystem become progressively more aware of how closer collaboration can unlock these many benefits, innovative partnerships are cropping up throughout the ad tech space.

M&M’S Debuts First New Character — Purple — In a Decade

She’s here and she’s just gonna be herself! M&M’S, proudly part of Mars, is expanding its spokescandies to include Purple, the first new character in a decade.

How Deep Learning Will Shape the Future of Digital Advertising

Deep Learning algorithms analyse offers and how attractive they are from a user’s perspective. This approach makes it possible to implement a strategy where there is otherwise no clear pattern for a particular group of users.

What Ads on Streaming Services Can Tell Us About the New Battleground for Loyalty

Streaming platforms are now in warfare on multiple levels, advertising dollars and subscribers, which will continue to rumble on.

Recession is Coming: Here’s How Publishers can Weather the Storm

There’s no doubt there are challenges ahead for traditional publishers. But they will always have an ace up their sleeves.

The Open Web Won’t Suffer Without Cookie-Style Targeting

A shift to direct sales, proprietary audiences, and contextual targeting will indeed be very challenging for one segment of the open web: low-quality long-tail sites.

Three Steps to Take if Your Organization Needs a Fresh Start, From a CEO Who Spent the Last 2 Years Reinventing

Looking ahead to the next decade, I know there will be a time when reinvention is needed again. And amidst the changing tides, I’ll be anchored by these foundational learnings.

Brand Building Increases in Importance During Recession

Increase spending, but smartly – by following these three recommendations.

Why Gen Z Is Embracing Fluid and Plural Platform Personalities

Platforms need to adapt and change, allowing Gen Z to express itself freely without fear of being labeled or too rigidly placed within demographics.

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