News Archives

Why the Open Web Is the Yin to Retail Media Networks’ Yang

When advertisers securely share first-party data with the supply-side, retailers and publishers can segment their respective audiences for targeting on their sites.

The Future May Be Robots, and That Might Be What News Media Needs

It’s time to peer beyond the deprecation of cookies and find out what tech’s really going to look like in a few years – and what this means for the free press we know and love. Outbrain’s Masahiro (Max) Ueno, managing director JAPAC, takes a look into the crystal ball.

Why Publishers Can’t Be ‘Diversity-Washing’ – Q&A with Richard Reeves, Managing Director, AOP

Richard Reeves, Managing Director, AOP discusses why it’s important to not only attract diverse talent, but also retain it, and why publishers can’t be ‘diversity-washing’.

Pick Your Audience Wisely – How Advertisers Can Help Build a More Responsible Web

Advertsing strategies built from consented first-party data and without the use of sensitive third-party data will go a long way toward building a more responsible web and restoring consumer trust.

Scaling Video Content – A Guide to Modernizing Operations to Increase ROI

To help ease the pressures on content teams, download this guide and learn how to scale your video content and become prepared to navigate today’s quick shifts.

Balance Brand and Influencer Power to Unleash Creativity in Emerging Digital Spaces

To craft your brand in these new spaces, no need to obsess over control when balance does the trick.

On the Rise – The Growing Power of Women’s Football

There is no doubt that the club level of the women’s game is still playing catch up with variations in standards affecting credibility, but this is changing.

Think Targeted Advertising Is Over? Think Again

If advertisers can look beyond the chaos of the current moment to see the opportunity that it presents, they will find new spaces to innovate, grow, and thrive even in the challenging conditions that lie ahead.

Want to Find Voters in the Right Mindset Through Digital Advertising? Here’s How

Political campaigns must use context to meet voters where they are, and at the right moment, to be most effective. And that just might mean meeting a potential voter in the metaverse.

Collaborating With Creators – the Key to TikTok Success

For traditional marketeers, TikTok can seem really unnerving. It’s an unexplored space and success means making your brand vulnerable.

Why Automated Technology Should Have Adaptability Built Into Its Design

The industry’s reliance on data to create relevant campaigns has led to an explosion of automated technologies to process and analyze the available data more efficiently.

Getting Your Media Buy To Measure Up

Advertising Week spoke with Durand in depth about the future of streaming vs. linear, media buying strategies and measurement, and her company’s innovative approach to performance video and media buying.

Going Live With Twitch Content Creators

Learn how these Twitch creators work with brands to create an authentic and engaging experience for their followers.

Employees Are The New Customers

It turns out that what’s good for employees is also good for companies, and it’s time to recognize your employee experience as a high-impact investment in your brand.

Achieving Relevance in the Face of Chaos

That’s a huge amount of change and, in this context, figuring out what the future of advertising might look like and building the ability to remain relevant in it is a very pragmatic, even an existential exercise – not just a theoretical one.

What are Brand Mascots Tweeting About in Summer 2022?

Brand mascots are some of advertising’s hardest working employees, after all, and they deserve a little break. Let’s see what they’re up to in during summer 2022 as observed through their tweets on Twitter.

The Unexpected Brands Getting Creative on TikTok

We wanted to explore the challenges facing brands today, and understand how smart marketers are overcoming them. So we got together some of the best and brightest minds in the business at Advertising Week Europe to talk through the big issues.

5 Ways To Build Rich Customer Relationships in the Metaverse

While the metaverse is the new bright, shiny object for marketers, consumers are still lagging in fully understanding what it is, or even how to find it — and rightfully so.

4 Reasons We’re Piloting a 4-Day Workweek

With four-day workweeks steadily becoming “a thing,” we wanted to know if it’s possible and, if so, how to pull it off gracefully.

Stop Wasting Money on Organic Visitors

Google decided long ago that brands would have to spend money to defend their most precious assets from their competitors: their brand names.

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