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How to Get Unstuck in the Era of the Metaverse, Crypto and NFTs
The challenge for marketers is to shift out of sharing and showboating ‘what if’ mode and find smart hacks to get real quickly, to determine what’s useful and what’s not for their brand and business – and get the most out of that process.
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All Hail the Rise of Super Apps: And How Savvy Retail Players Can Claim a Slice of the Action
In the fragmented, fast-paced world of digital retail, super apps carry the promise of a Midas touch with the provision of simple, slick, one-stop lifestyle services.
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A Rapidly Evolving Retail Landscape is Leaving Marketers Adapting on the Fly
A Conversation with Victor Lee, President of Advantage Unified Commerce
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Media, Commerce and Marketing are One Industry – Publishers Need to Support It
The idea of combining commerce-related initiatives across advertising, marketing and content is only a matter of time.
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What Marketers Need to Know about the Metaverse
Claritas data clearly shows that the metaverse is not just for young gamers – enthusiasts include millions of older professionals, some with median household incomes as high as $232,777.
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As the Pandemic Fades, Will the Creative Consumer-Focused Marketing Approach Last?
While we hope the uncertainty and craziness of COVID-19 are in the rearview mirror at this point, we can take the lessons we learned and how we evolved as we move ahead.
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Why Resilient Product Life Cycles Deepen Consumer Loyalty
As people become more aware of the consequences of their purchasing behaviours, they’re looking to drastically reduce their carbon footprints and stick with brands that help them do it.
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Poor Localization Practices Can Not Only Impact Your Marketing Strategies, but Your Sales. Here’s What Brands Need to Know to Localize Effectively.
When launching into a new market, get on the ground, do your homework and educate yourself about that market.
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Why Customer Support Is the Key to Building a Successful Programmatic Business
The advertising business needs to optimize and develop customer support, which is the key to building a successful software business today.
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3 Mistakes Consumer Brands Are Making in the Metaverse
The metaverse is still in such an early stage that there really isn’t a reliable playbook on how to succeed there as a brand.
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What Can Brands Learn About ‘Experience’ From Glastonbury
Even if Glastonbury isn’t appropriate for you, wherever your brand is presented with an opportunity to engage in person with customers, these examples highlight how you can present yourself as helpful and credible to make a connection.
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The Stars Align At Cannes, Establishing Gaming As The Advertising Medium We Have All Been Waiting For
The future is full of possibilities, and with gaming firmly sitting at the center, I can’t wait to see what sorts of ideas, activations, and campaigns we will be able to experience.
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Why Emotional Engagement Is the Heartbeat of Digital User Experience – and What Retailers Can Do to Enhance It
Over half of consumers now feel online experiences are more important than in-person ones – so it’s more vital than ever to imbue a new generation of digital journeys with deep-rooted emotional connection.
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80% of U.S. Small Businesses Are Confident They Could Withstand a U.S. Economic Recession
The recovery report shows small businesses continue to adapt and prioritize a variety of strategies as market challenges remain constant.
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Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and Other Bundles”
The one way guaranteed to make Flo swoon for you? Endlessly repeat “bundle and save” to her. Or sing the bundle song that she’s thinking about. You know the one!
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How to Pick the Right Influencers for Your Campaign to Ensure Success and Avoid Wasted Spend
By Chris Jacks, Director of Growth Strategy, HireInfluence The right influencer can bring incredible ROI and enhanced credibility to your brand. But picking the wrong influencer can have incredibly disastrous results. The trick is finding those perfect-fit influencers that match your brand and your campaign. So how do you choose the right kind of influencer to match your goals? And…
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Why Apps Are Stealing the Show From the iPhone on Its 15th Birthday
Beyond the hardware, the launch of the first iPhone was also a key milestone for the introduction of native mobile applications to the world.
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AWEurope 2022 Trend Report
This year’s Advertising Week Europe focused on celebrating London as the Creative Capital while cultivating an environment for thought-provoking discussions, generating new ideas and collaborating with the best of the best.
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2 Become 1: The Art of the Perfect Merger
High profile mergers aren’t a rare occurrence in the business world – just see Disney’s $4bn acquisition of Marvel in 2009 or Verizon’s $130bn takeover of Vodafone.
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Five Guiding Principles for Marketers Entering Web3/the Metaverse
The foundations of tomorrow’s Web3/metaverse are being laid today, and brands are in the unique position to test-and-learn while also contributing to the evolution of its architecture.
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Identity’s Next Challenge: Why Accuracy Matters More Than Ever
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If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
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Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
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Marketing Is Learning Before the Market
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The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy