News Archives

2 Become 1: The Art of the Perfect Merger

High profile mergers aren’t a rare occurrence in the business world – just see Disney’s $4bn acquisition of Marvel in 2009 or Verizon’s $130bn takeover of Vodafone.

Five Guiding Principles for Marketers Entering Web3/the Metaverse

The foundations of tomorrow’s Web3/metaverse are being laid today, and brands are in the unique position to test-and-learn while also contributing to the evolution of its architecture.

With AVOD on the Rise, Marketers Must Prioritize User Experience

With more activity than ever in the CTV marketplace, service providers and marketers alike must move quickly to ensure that they’re making the most out of AVOD’s golden moment.

Is Disney’s Developing Tech Stack a Canary in the Google Coalmine?

The historical dominance of the walled gardens doesn’t have to be forever. Industry dynamics in 2022 are uncertain and in flux.

Understanding Asian American Retail Consumers

By 2024, Asian American buying power is projected to reach $1.6 trillion

The Secret to Heightened, Scalable Personalization? Standardization

Thanks to advances in technology, engineering, and — perhaps most importantly — AI and ML capabilities, platforms and brands can individualize interfaces to meet users’ needs.

How Brands Can Transform Their Measurement Framework to Drive Organizational Change

An effective measurement framework will give you the data to continue moving the business forward and serve your customers’ needs.

What my Friendship with Julia Child Taught Me about First-Person Data

Will we all learn from Julia Child and start asking questions, listening, and responding with care and interest? As Julia proved, it’s a time-tested approach.

Marketing Today: Pop Culture, TikTok, and Everything in Between

All in all, marketing to the masses is not an easy ordeal. There’s always a fine line between the audience a brand already has and banks on, and the recruitment of new audiences.

Cannes Uncensored – Day 3

A daily diary series from Cannes Lions Festival 2022

Seen, Skipped or Stereotyped: Defining the Details That Talk To DE&I In Imagery

This interactive workshop will give you the tools you need to effect change in your visual communications to be inclusive and representative of the world around you.

To Recession-Proof Your Brand, Keep Calm and Measure On

How do brands test without wasting crucial budget and while efficiently identifying opportunities for progress?

SEO Superheroes Need New Tools to Propel Brand Profit

The best SEO professionals can offer something special to any organization – but even superheroes need the right tools to do the best job.

Nerf Debuts First Mascot — Murph

Murph is a mascot designed to represent the playful spirit that lives inside us all and is unleashed through Nerf toys.

Cannes Uncensored – Day 2

A daily diary series from Cannes Lions Festival 2022

Change the Image, Change Perceptions: Telling Asian American Stories through Visuals

More accurately, authentically, and generously representing the Asian American community can help drive cultural change.

The Death of Purpose: How Bandwagoning Is Throttling Important Progress

If we truly want to make the world a better place through marketing, sometimes the best thing a brand can do is stand to the side and allow the companies that are truly changing the world to have the spotlight they deserve.

Cannes Uncensored – Day 1

A daily diary series from Cannes Lions Festival 2022

Three Ways Industry Leaders Must Step Up to Protect Their Employees’ Basic Human Rights

Displays of solidarity are wonderful, but they mean nothing if we don’t put action behind them.

The Democratization of Audio Has Opened up a World of Advertising Possibilities for SMBs

Digital audio offers a variety of targeting options—all the way down to targeting by zip code

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