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How To Build a Cross-Border Culture of Collaboration to Spark Multinational Growth

Having a corporate DNA that crosses borders while maintaining unwavering respect for geographic differences in business practices and regulations is the winning formula to multinational growth.

Future-Proofing Publisher Monetization Through Identity and Addressability

Publishers and advertisers alike are gearing up for a new world of addressability where interoperability is the best path forward for all parties.

Q&A: Tug’s Hannah Thompson on How Brands Can Harness Metaverse Opportunities Without Killing the Buzz

Hannah Thompson, Programmatic Account Manager at Tug, shares her insights on where we’re headed and what to expect.

Overutilization of the Spot Market is Responsible for High Programmatic Costs

Higher-value deals await publishers with inventory — and audiences — worth paying for. The question is whether they can access the technology and make the updates required to their practices to maximize that inventory’s value.

How Your Brand Can Maximize the Fast-Changing Evolution of OOH Media

Ultimately, OOH advertising has historically received mixed reactions and reviews. Then came the pandemic.

Creators In Conversation: How Can Brands Create an Inclusive Experience?

Hear from those who bring these communities together and create these never-to-be-repeated experiences in conversation with Adam Harris, Global Head of the Twitch Brand Partnership Studio.

Mars Wrigley & Amazon Teamed Up To Make M&M’s the Snack You Can’t Stream Without

Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&M’s in-hand to shelves and screens across the UK.

Finance Brands Embracing Influencers

Financial brands are developing new ways to engage audiences with creative and fun content.

Netflix and Ads Are a Win, Win

The reality is that Netflix will likely attract media spend that would have otherwise been destined for other AVOD services, cable, and broadcast.

Free to Be Queer All Year… Not Just During Pride

Supporting employees and cultivating compassion for LGBTQIA+ employees beyond June By Paul LaFleur, Design Director, Hook The cosmos knew well before I did that being gay was written in the stars. Having been born on June 28th—Christopher Street Liberation Day and the anniversary of the Stonewall Riots—I am intimately aware that from the 1st of June through month’s end, agencies…

Food for Thought with GT Dave

“Avoid falling into the trap of looking and sounding like everyone else.” – GT Dave, Founder and CEO at GT’s Living Foods. Dave shares advice for brands and how Amazon Ads can help your business stand out.

Slow Progress Toward Cookieless Targeting Masks Growing Momentum

Industry leaders are collaborating and dedicating significant resources to addressing the pending seismic shift in data collection and its impact on programmatic advertising.

Data Analytics and Modeling Have a Higher Calling than Your Marketing Plan

No matter how much change comes our way, due to regulation, platform moves or otherwise, our respect for data driven marketing can and will live on. But, we have to look beyond the marketing plan to ensure that we are putting data analytics to the best possible use.

How Values Have the Power to Build Brand Loyalty and Connection

When brands put their values and convictions at the heart of what they do, it can help generate greater impact.

Elevating the Ad Experience Through Insights and Experimentation

Through audience insights and creative experimentation, brands can create an advertising experience that informs, delights, and entertains viewers and helps them discover the products or information they want and need.

Super Apps are Coming to the US. Will They Improve Customer Experience?

Companies and brands should monitor the super app trend and similar strategies closely and determine what role they can play in this new space, whether that’s a presence as a mini app on other brands’ super apps or as their own all-things-to-all-users super app.

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