News Archives

Why the Future of CTV Depends on Embracing the Total TV Experience

The next chapter of CTV isn’t about isolated ad placements – it’s about delivering a holistic, seamless experience that meets viewers wherever they are.

Sonic Branding is Dead. Long Live Sonic Branding!

Sonic branding isn’t just about creating a sound that works in an ad; it’s about building a sound that becomes synonymous with your brand. The potential is enormous — when done right.

Advertising Week Q&A with Claude Spasevski, SVP Data and Retail Media, Equativ

Retail Media is hotter than ever as we enter the Fall. Ahead of that, we had the opportunity to sit down with Claude Spasevski, SVP of Data and Retail Media at Equativ, to discuss some of the many things that are on marketer’s minds this holiday season.

Pharma Advertising: The Last Frontier for Creativity

In the end, the brands that embrace this reality, that push past the status quo, will be the ones that redefine pharma advertising for good. The stakes have never been higher. The potential for breakthrough work is enormous.

How the NFL Must Evolve to Stay Relevant

The future of football is in the NFL’s hands, and by taking bold steps, the league can continue to lead the way for decades to come.

How Culture Brands Work

Whereas cult brands are smaller by nature and often aligned to an existing niche, culture brands can be scaled, effectively defining and creating their own niche as they grow.

The Traditional 360 Campaign Is Dying—and That’s Good News

To creative teams and brands aiming for better performance: next time you’re working on a multi-channel campaign, challenge yourself to view each asset through the unique lens of its respective platform.

Millennials and Gen Z Are Redefining Travel And Tourism: How Brands Are Adapting

A Conversation with Travel & Tourism Marketing Expert Steve Defontes, Founder/President, Big Idea Advertising, New York/Miami

Please Don’t Destroy Can’t Parallel Park with Allstate’s Mayhem Watching in ‘SNL’ 50th Season Crossover

Could you impressively parallel park in front of Mayhem, the iconic Allstate spokesperson? Even the most confident parallel parking pro would feel some pressure getting it right.

The Role of Sponsorships in Marketing Online Casinos and Gaming Brands

How sponsorship is shaping the future of casinos and gaming brands. Learn about the innovation in VR, the metaverse, and global partnerships driving brand growth.

WNBA’s Cultural Moment and the Opportunity for Brands in Women’s Sport

Fans are the lifeblood of any sports organization and league. That much is obvious. But understanding what makes WNBA fans tick is how you build a thriving enterprise.

From Stress to Success: How Marketing Can Help Small Businesses Can Win this Holiday Season

By adapting your marketing strategy, staying flexible, and focusing on what truly resonates with customers, small businesses can turn this holiday season into a successful one—even in a challenging economy.

Why Brands Need to Create More Memorable Trade Show Takeaways for Better Brand Recall

With memorable takeaways that blend utility and appeal, brands move from a fleeting impression to a lasting presence, staying top-of-mind long after the trade show is over.

The Evolution of Ad Compliance: Embracing AI for Brand Safety

In the always-evolving domain of digital media, where the potential for mismatches between ad content and the environment that surrounds it has exploded, ensuring ad compliance and brand safety have never been more vital.

13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024

This year’s celebration airing on NBC and streaming on Peacock is slated to be the largest celebration yet with 22 giant balloons, 33 floats, seven balloonicles and many more festivities.

NFL Legend Shawne Merriman’s Lights Out Sports TV Partners with ReachTV to Launch “Ultimate Fan Zone” in Airports Nationwide

Available now, airport travelers will have the chance to enjoy Lights Out Sports TV’s thrilling original content, including interviews, behind-the-scenes coverage, and fan-driven insights, all designed to enhance the travel experience for sports lovers on the fly.

The Hidden Keys to Successful Campaigns: Important Aspects Marketers Shouldn’t Ignore

Enacting customer-centric privacy controls builds trust, further improving brand reputation. These policies can attract more customers.

How Brands Can Unlock the Power of Story & Reel Ads on Meta

While the 9:16 format may present some novel creative challenges, the potential for brands to improve performance and drive meaningful results is significant.

Beyond the Launch: Mastering Go-to-Market Strategies Through Education-Based Marketing

By Kim Lawton, Founder and CEO of Enthuse Launching a product is just the beginning in the world of marketing. The true test comes after the initial buzz—how to maintain momentum, secure lasting growth, and stay relevant in a constantly shifting landscape. So, what separates brands that soar from those that stall? The key is understanding that no two strategies…

Why Opening Access to Our Industry to Young People Is More Important Than Ever

The advertising sector fuels the UK economy. When a pound is spent on advertising it adds six to UK GDP, according to Deloitte. By boosting the influx of diverse talent we’re not just future-proofing our sector, we’re safeguarding the financial health of the country.

News

Search

LATEST POSTS